Ms. DeHaven

Christina DeHaven

Principal

DeHaven Consulting

Christina DeHaven, CMP is President and owner of DeHaven Consulting, a full-service meeting planning and event education company based in New Jersey. Ms. DeHaven takes pride in creating exceptional events with seamless production. She is a passionate logistics professional with experience in pharmaceutical, corporate and association meetings and events.

Through her speaking and training engagements at industry conferences, 'lunch & learn's and FAM trips, she continues to advance professionalism and the highest standards within the industry.

With her supplier consulting, Ms. DeHaven helps venues grow their group business, increase market share and make improvements to become a “Pharma Friendly” property. She is also working with the Convention Industry Council (CIC) as a Subject Matter Expert for the creation of the healthcare subspecialty designation.

Before founding her own consultancy, Ms. DeHaven was a Project Manager with UniversalWorld Events. There she sourced and managed global product launches, international pharmaceutical meetings, events, domestic and international congresses, advisory board meetings and trainings across multiple therapeutic areas. She led motivated, performance driven teams to operational excellence and conducted staff training on Pharmaceutical Compliance, Venue Contracting and Negotiation Strategies.

Prior to her work with UWE Ms. DeHaven planned medical education meetings for DesignWrite, a full-service medical communications company. There she was a training mentor and received five Service Recognition Awards for client satisfaction.

Ms. DeHaven began her career in the meetings industry as a supplier holding various positions in Sales & Catering for Crestline Hotels & Resorts, Hyatt and Starwood. She has experience selling the SMERF and Corporate markets for both the Hyatt and Westin brands.

Ms. DeHaven can be contacted at 609-223-2229 or christina@dehavenconsulting.com

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.