Mr. May

Mike May

President

Spear One

Mike May, CMP, IP, is President and owner of Spear One, a full-service meeting planning and sales incentive company in Dallas, Texas. Spear One helps Fortune 1000 clients engage their employees and sales channels through group incentive travel, event planning, recognition & incentive programs, and engagement campaigns – with creativity, flexibility, and a commitment to results. Mr. May’s expertise includes creating amazing incentive trips, matching the perfect destination and venue to each group’s audience and goals, creative graphic design and communication techniques, and motivational incentive program rules. Under Mr. May’s leadership, Spear One has quintupled in size and expanded its international presence.

Spear One has won numerous industry awards, including Best Places to Work in the Meetings Industry by Meetings & Conventions magazine and a Motivation Masters Award by Incentive Magazine.

Mr. May is a strong industry supporter serving as the Vice-Chairman of the Incentive Research Foundation, a past member of the Performance Improvement Council of the Incentive Marketing Association, on the advisory board for Incentive Magazine, and a frequent industry presenter.

Mr. May recently published 12.5 Steps to a Perfect Incentive Program, a comprehensive how-to guide packed with 70 pages of incentive tips, actionable advice, and industry research. The Spear One team of meeting planners have also turned out several free e-books focused on group meetings and incentive travel – Meeting Planner Review of All-Inclusive Resorts with candid reviews, ratings, and rankings of their top 36 all-inclusive resorts for groups; the Maui Incentive Travel Guide featuring resort reviews, top group activities, and island fun facts; and The Incentive Travel Guide for Kauai, Lanai, and The Big Island.

Please visit http://www.spearone.com for more information.

Mr. May can be contacted at 972-661-6010 or mike.may@spearone.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.