Mr. Dennis

Brandon Dennis

VP of Marketing

Cloudbeds.com

Brandon Dennis is the VP of Marketing for Cloudbeds.com. Cloudbeds creates hotel management software for hotels, including a property management system, channel manager, and commission-free booking engine.

Prior to Cloudbeds, Mr. Dennis worked as the marketing manager for buuteeq, the digital marketing system for hotels, which was later acquired by Priceline in 2014.

Mr. Dennis graduated from The University of Washington with a BA in history, focusing on ancient Greek and Roman history.

During college, Mr. Dennis produced short animated movies for YouTube. Taking advantage of the infancy of YouTube and Facebook, his movies rode a wave of discovery that catapulted his viewership into the tens of millions and helped forge an online following that is still vibrant to this day.

For a brief time after college, Mr. Dennis worked as an editor for Amazon.com before moving to San Francisco to start his career. He worked as the creative director for startup Wegame.com for two years before moving back to Seattle to be closer to family. Next, he managed the community for gaming startup Sabi Games before joining buuteeq in 2010. He worked as a marketing manager at buuteeq until its acquisition by Priceline in 2014. In 2015, he joined Cloudbeds as the VP of Marketing, where he helms the company's marketing strategies.

Outside of Cloudbeds, Mr. Dennis hosts a weekly live Internet show called Scotch & Smoke Rings. He published a young adult fantasy novel in 2012 called The Tale of Cloran Hastings. He lives in Seattle with his wife and two children. You can follow him on Twitter @cloudbeds.

Please visit www.cloudbeds.com for more information.

Please visit https://www.cloudbeds.com/ for more information.

Mr. Dennis can be contacted at +1-888-392-9478 or brandon.dennis@cloudbeds.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.