Mr. LoBosco

James LoBosco

Managing Director

Embassy Suites Baltimore Downtown

James A. LoBosco has over 25 years of professional experience in the hospitality industry. Having served as Hotel General Manager at hotels in Annapolis, Philadelphia, Baltimore and Washington, DC, James has experienced a variety of businesses and has a track record for developing strong teams, repositioning and transforming hotels. Both his management and life philosophy is based on fostering a positive environment and maintaining balance.

One shining example was when Mr. LoBosco started in Annapolis, the Capital to Capital Youth Experience, a program designed to expose students to the many facets of business and government, and how they interact at a local level. Students partake in a two day field trip to Annapolis and DC in hopes to unveil the mystery and spark interest in these areas.

Mr. LoBosco was Chairman of the Board for the Annapolis & Anne Arundel County Conference and Visitors Bureau and now serves as Chairman of the Maryland Hotel and Lodging Association; he has served on the Board of Directors for Safe Shores, a Children’s Advocacy Center in Washington DC and is a long standing advisor to the Village Academy in Washington. In addition to awards and recognition received for community involvement, James was recognized locally by the Washington DC Hotel Association and nationally by the American Hotel & Lodging Association as General Manager of the Year.

When Mr. LoBosco is not working, he enjoys traveling and working on home improvement projects.

Mr. LoBosco can be contacted at 410-727-2222 or james.lobosco@hilton.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.