Mr. Brudney

David Brudney

Principal

David Brudney & Associates

David M. Brudney, ISHC, principal and founder of David Brudney & Associates, a hospitality marketing consulting firm based in Carlsbad, CA, provides customized, professional sales and marketing services including independent sales and marketing operational assessments, sales training, mentoring, and speaking for hotels, resorts, conference centers, and destination marketing organization worldwide.

A sample of properties where Mr. Brudney conducted comprehensive operational assessments include the Cosmopolitan of Las Vegas, NV, the Westin Diplomat, Hollywood, FL, the Ritz-Carlton, Kapalua, HI, Tourism Vancouver, B.C., and Visit Baltimore (MD).

A sample of properties where Mr. Brudney has provided successful sales training and mentoring services include the Peabody Hotel, Orlando, FL, Westin St. Francis, San Francisco, CA, Renaissance Hotel, Seattle, WA. He has lectured at UCLA’s Anderson School of Management and has been and a featured speaker for the Irish Tourism Board, Dublin, Hospitality Sales & Marketing Association Intl., the Las Vegas Chapter of National Speakers Association and Terranea Resort, Rancho Palos Verdes, CA. Mr. Brudney will be teaching summer 2013 at EHL in Switzerland and speaking in Colombia Fall 2013 at a symposium on the M.I.C.E. industry.

Mr. Brudney is a nationally recognized hospitality industry spokesman who has been interviewed on Fox News and quoted on/in ABC News, the New York Times, Dow Jones/Market Watch, and the Los Angeles Times. He is a featured columnist for Smith Travel Research’s Hotel News Now.

Prior to launching David Brudney & Associates in 1979, Mr.Brudney had a long and distinguished career in hotel sales and marketing with Hyatt Hotels Corporation, Westin Hotels & Resorts, and Marriott International, Inc. Brudney directed the sales and marketing efforts of the Grand Hyatt San Francisco and the Westin Michigan Avenue Chicago.

Mr. Brudney is a founding member and now serves as chairman emeritus of the International Society of Hospitality Consultants’ Marketing Committee and recently a member of Laguna Strategic Advisors. He received a B.A. degree from San Francisco State University and currently sits on the university’s Broadcast and Electronic Communication Arts Advisory Board.

Mr. Brudney can be contacted at 760-476-0830 or david@davidbrudney.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.