Mr. Brudney

David Brudney

Principal

David Brudney & Associates

David M. Brudney, ISHC, principal and founder of David Brudney & Associates, a hospitality marketing consulting firm based in Carlsbad, CA, provides customized, professional sales and marketing services including independent sales and marketing operational assessments, sales training, mentoring, and speaking for hotels, resorts, conference centers, and destination marketing organization worldwide.

A sample of properties where Mr. Brudney conducted comprehensive operational assessments include the Cosmopolitan of Las Vegas, NV, the Westin Diplomat, Hollywood, FL, the Ritz-Carlton, Kapalua, HI, Tourism Vancouver, B.C., and Visit Baltimore (MD).

A sample of properties where Mr. Brudney has provided successful sales training and mentoring services include the Peabody Hotel, Orlando, FL, Westin St. Francis, San Francisco, CA, Renaissance Hotel, Seattle, WA. He has lectured at UCLA’s Anderson School of Management and has been and a featured speaker for the Irish Tourism Board, Dublin, Hospitality Sales & Marketing Association Intl., the Las Vegas Chapter of National Speakers Association and Terranea Resort, Rancho Palos Verdes, CA. Mr. Brudney will be teaching summer 2013 at EHL in Switzerland and speaking in Colombia Fall 2013 at a symposium on the M.I.C.E. industry.

Mr. Brudney is a nationally recognized hospitality industry spokesman who has been interviewed on Fox News and quoted on/in ABC News, the New York Times, Dow Jones/Market Watch, and the Los Angeles Times. He is a featured columnist for Smith Travel Research’s Hotel News Now.

Prior to launching David Brudney & Associates in 1979, Mr.Brudney had a long and distinguished career in hotel sales and marketing with Hyatt Hotels Corporation, Westin Hotels & Resorts, and Marriott International, Inc. Brudney directed the sales and marketing efforts of the Grand Hyatt San Francisco and the Westin Michigan Avenue Chicago.

Mr. Brudney is a founding member and now serves as chairman emeritus of the International Society of Hospitality Consultants’ Marketing Committee and recently a member of Laguna Strategic Advisors. He received a B.A. degree from San Francisco State University and currently sits on the university’s Broadcast and Electronic Communication Arts Advisory Board.

Mr. Brudney can be contacted at 760-476-0830 or david@davidbrudney.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.