Mr. DiGuiseppe

Anthony DiGuiseppe

Principal

DiGuiseppe Architect

Anthony J. DiGuiseppe AIA RIBA is President and CEO of DiGuiseppe Architect, an International Hotel and Resort Design firm. He is a Registered Architect and a member of the American Institute of Architects since 1985, as well as a Chartered Member of the Royal Institute of British Architects and serves as a Commissioner for the Historical Preservation Commission in Marbletown, New York. Mr. DiGuiseppe attended the United States Naval Academy for Naval Architecture and Analytical Management; he holds a Bachelor of Science Degree in Architectural Engineering from Pratt Institute and a Bachelor of Architecture from City College of New York.

Mr. DiGuiseppe founded his design firm in 1984 in New York City, and has studios in Boca Raton and Upstate New York. His architecture and interior design work has been published extensively in the United States, the Caribbean and Great Britain. He has spoken at conferences for the hospitality industry; the Lodging Conference in Phoenix, HD in Las Vegas on Spa Design, IMN panels in New York, Miami, and Las Vegas on Condo Hotels, and he has written articles for Hotel Business. He has won numerous furniture design awards including the coveted Roscoe Award and first prize in the Davis Furniture Competition. His entry for the redesign of Piazzale Roma has been exhibited at the Venice Biennale.

His recent hospitality projects include the Exhale Spa at the Loews Miami Beach Hotel, Solita Soho Hotel, Exhale at the Epic Hotel, The Trump Soho Spa, The Carvi Hotel in NYC, The Emerson Resort & Spa, and a Health & Wellness Campus in Los Angeles.

Mr. DiGuiseppe can be contacted at 212-439-9611 or diarcht@msn.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.