Mr. DiGuiseppe

Anthony DiGuiseppe

Principal

DiGuiseppe Architect

Anthony J. DiGuiseppe AIA RIBA is President and CEO of DiGuiseppe Architect, an International Hotel and Resort Design firm. He is a Registered Architect and a member of the American Institute of Architects since 1985, as well as a Chartered Member of the Royal Institute of British Architects and serves as a Commissioner for the Historical Preservation Commission in Marbletown, New York. Mr. DiGuiseppe attended the United States Naval Academy for Naval Architecture and Analytical Management; he holds a Bachelor of Science Degree in Architectural Engineering from Pratt Institute and a Bachelor of Architecture from City College of New York.

Mr. DiGuiseppe founded his design firm in 1984 in New York City, and has studios in Boca Raton and Upstate New York. His architecture and interior design work has been published extensively in the United States, the Caribbean and Great Britain. He has spoken at conferences for the hospitality industry; the Lodging Conference in Phoenix, HD in Las Vegas on Spa Design, IMN panels in New York, Miami, and Las Vegas on Condo Hotels, and he has written articles for Hotel Business. He has won numerous furniture design awards including the coveted Roscoe Award and first prize in the Davis Furniture Competition. His entry for the redesign of Piazzale Roma has been exhibited at the Venice Biennale.

His recent hospitality projects include the Exhale Spa at the Loews Miami Beach Hotel, Solita Soho Hotel, Exhale at the Epic Hotel, The Trump Soho Spa, The Carvi Hotel in NYC, The Emerson Resort & Spa, and a Health & Wellness Campus in Los Angeles.

Mr. DiGuiseppe can be contacted at 212-439-9611 or diarcht@msn.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.