Ms. Poling

Monica Poling

Online Editor

TravelAge West

Monica Poling is the online editor at TravelAge West, a leading B2B travel trade publication distributed to retail travel agents throughout the Western United States. She is also edits TravelGlitter.com, a website promoting the importance of community, culture and sustainability in travel. Additionally she provides marketing and social media advice at MonicaPoling.com. Ms. Poling has worked in the hospitality industry for more than 20 years, and in addition to her writing portfolio, she consults for tourism boards, hotels and tour operators on such issues as online promotions and social engagement.

Ms. Poling's recent speaking engagements have included the Los Angeles Travel & Adventure Show, the Home Based Travel Agent Forum, the Outside Sales Support Network (OSSN), and the Travel & Tourism Marketing Association (TTMA). Her work at TravelAge West magazine has won numerous awards, including “Top 25 Feature Articles of the Year” by the Trade, Associations and Business Publications International organization and a Bronze Award from the American Society of Business Publication Editors. She has also been published in Bespoke magazine (St. Regis Hotels), Montage magazine, and Preferred Lifestyles.

Ms. Poling received her undergraduate degree in Mathematics from the University of California at Riverside, while also pursuing a minor in English.

Ms. Poling can be contacted at 323-466-7019 or editor@travelglitter.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.