Mr. Dawood-Farah

Majed Dawood-Farah

Food & Beverage Director

Hyatt Regency Atlanta

Majed Dawood-Farah is Food and Beverage Director of Hyatt Regency Atlanta. In his role, he oversees banqueting for the hotel’s 180,000 square feet of meeting and event space, and direct in-room dining for its 1,260 guest rooms. Mr. Dawood-Farah also manages the innovative new restaurants, Sway and Twenty-Two Storys, as well as the hotel’s 24-hour market.

Mr. Dawood-Farah launched his Hyatt career as Director of Hyatt Regency Indianapolis. It was the first of several positions he held at the hotel, including Director of Banquet Operations, Director of Catering and Convention Services, and for five years, Food and Beverage Director.

In 2010, he relocated to Florida to become Food and Beverage Director of Grand Hyatt Tampa Bay, where he managed an $18 million F&B operation that finished in the top 10 in customer service scores for all Hyatt hotels in 2011.

Mr. Dawood-Farah earned a Bachelor of Science degree in Hospitality and Restaurant Administration from Missouri State University, as well as a Technical Diploma in Tourism/Culinary from the Ministry of Tourism in Damascus, Syria.

Mr. Dawood-Farah is fluent in Arabic, French and English and holds a diploma in Mediterranean Cookery and French Cuisine. He lives in Atlanta with his wife, Carol, and their two daughters.

Mr. Dawood-Farah can be contacted at 404-577-1234 or majed.dawood-farah@hyatt.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.