Ms. Miller

Tammy S. Miller

President

Alternate Resources

Tammy Miller is a thirty year veteran of the Interior Design and Purchasing world. Ms. Miller founded Alternate Resources in 1991 to address a tremendous need in the Hospitality Industry and contract markets for high quality personalized end to end project management. Ms. Miller has built Alternate Resources with the concept that a good designer understands how to purchase, and a good purchasing agent clearly understands what the design intent is, while managing to budgets and deadlines. It is her expertise in both of these concentrations, which sets Alternate Resources apart. Ms. Miller helps create the vision of the owner, and then finds the means to achieve this vision, while exceeding the expectations of the guest, owner, management, and brand. By offering her skills to hotel owners and management firms, she fills a principal position on a project team which lends years of experience to any new build or renovation.

Ms. Miller can help develop innovative and creative design, select and specify appropriate products, manage the procurement and financial process, communicate consistently with the project team and stay within budget requirements and deadlines. First and foremost, Ms. Miller is a business professional and understands clearly the need to make good design and financial decisions for the projected life of the refurbishment or new build.

Successful projects include brand hotels such as Starwood, Hilton, IHG, Marriott, Wyndham, Choice, Independent and Boutique Hotels and Casinos.

Prior to founding Alternate Resources, Ms. Miller was Senior Vice President of Branch Design at Shearson American Express where she was responsible for branch design on a national level, establishing national standards and negotiating national contracts for all products used in the branch offices including FF&E and OS&E.

Ms. Miller holds a Bachelor of Science Degree in Marketing from the Robert H Smith School of Business at the University of Maryland, College Park. She is passionate about parenting, travel and photography.

Please visit http://www.alternateresources.com for more information.

Ms. Miller can be contacted at 914-713-1001 or tammy@alternateresources.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.