Ms. Miller

Tammy S. Miller

President

Alternate Resources

Tammy Miller is a thirty year veteran of the Interior Design and Purchasing world. Ms. Miller founded Alternate Resources in 1991 to address a tremendous need in the Hospitality Industry and contract markets for high quality personalized end to end project management. Ms. Miller has built Alternate Resources with the concept that a good designer understands how to purchase, and a good purchasing agent clearly understands what the design intent is, while managing to budgets and deadlines. It is her expertise in both of these concentrations, which sets Alternate Resources apart. Ms. Miller helps create the vision of the owner, and then finds the means to achieve this vision, while exceeding the expectations of the guest, owner, management, and brand. By offering her skills to hotel owners and management firms, she fills a principal position on a project team which lends years of experience to any new build or renovation.

Ms. Miller can help develop innovative and creative design, select and specify appropriate products, manage the procurement and financial process, communicate consistently with the project team and stay within budget requirements and deadlines. First and foremost, Ms. Miller is a business professional and understands clearly the need to make good design and financial decisions for the projected life of the refurbishment or new build.

Successful projects include brand hotels such as Starwood, Hilton, IHG, Marriott, Wyndham, Choice, Independent and Boutique Hotels and Casinos.

Prior to founding Alternate Resources, Ms. Miller was Senior Vice President of Branch Design at Shearson American Express where she was responsible for branch design on a national level, establishing national standards and negotiating national contracts for all products used in the branch offices including FF&E and OS&E.

Ms. Miller holds a Bachelor of Science Degree in Marketing from the Robert H Smith School of Business at the University of Maryland, College Park. She is passionate about parenting, travel and photography.

Please visit http://www.alternateresources.com for more information.

Ms. Miller can be contacted at 914-713-1001 or tammy@alternateresources.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.