Mr. Shuster

Marc Stephen Shuster

Partner

Berger Singerman

Marc Stephen Shuster is a partner in the Miami office of Berger Singerman, Floridaís business law firm.

Mr. Shuster is a business attorney with extensive experience in commercial real estate transactions, both healthy and distressed, and corporate M&A deal work, with an emphasis on the hotel and hospitality industry.

He advises both traditional hospitality conglomerates and Internet advertising sites serving the industry. He has extensive experience in serving as local counsel for international law firms on real estate issues, and in representing out-of-state funds and companies in their opportunistic acquisitions or sales of real property, as well as in working on Caribbean and other cross-border transactions, including representing clients involved in hotel, port, retail, restaurant, and marina development.

Representative clients for whom Mr. Shuster has had extensive involvement include Starwood, P&M Management, and Royal Caribbean Cruise Lines. Mr. Shuster has represented Banco Inbursa in acquisitions and loans for development of resorts and hotels including the Four Seasons and the Gansevoort Hotel in Miami Beach. He has served as counsel to numerous international law firms, banks, and hedge funds in evaluating Florida issues pertaining to the acquisition and financing of hotel properties.

Mr. Shuster is a former Director & Associate Counsel for Royal Caribbean Cruises. In the outside counsel role he now fulfills for the cruise line, he has represented Royal Caribbean in: a $200 million development of new cruise port in Falmouth, Jamaica. Acquiring development and long-term lease rights in St. Maarten port valued at over $50 million, and negotiating with ports of Galveston, Texas, Ketchikan, Alaska, Colon, Panama, Marseilles, France, and Cozumel, Mexico in connection with securing various preferential berthing rights

He has also represented an international client in negotiating a $200 million transaction with Port Everglades County Government to deliver berthing of the world's largest passenger vessel. As a part of the transaction, Mr. Shuster negotiated the construction of a new, state-of-the-art 150,000 square foot terminal. In addition, he has served as counsel to a Florida-based emergency management/services conglomerate in negotiating for disaster relief work throughout the Caribbean.

Mr. Shuster speaks and writes on novel issues affecting the hotel and hospitality space, serves on various community boards, and has been recognized with numerous awards and accolades, such as his recognition by Chambers & Partners USA (Real Estate), Super Lawyers, and the South Florida Business Journal. He was nominated by the Daily Business Review as one of three finalists for their 2013 Top Dealmakers of the Year Award.

A summa cum laude graduate of The George Washington University, with a BA in Religion, Mr. Shuster earned his J.D., with honors, from the University of Florida.

Mr. Shuster can be contacted at 305-982-4080 or mshuster@bergersingerman.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.