Mr. Bullock

Pope Bullock

Principal

Cooper Carry

Pope Bullock joined Cooper Carry in 1981 and was named a Principal in 1988 and vice president 1992. He served as executive vice president from 1998 to 2008. Mr. Pope is the founding principal of the hospitality studio. His works have earned numerous awards including five design awards from the American Institute of Architects; three Awards for Excellence in 1983, 1987, and 1995, for hotel projects, and two of Merit, including his work on the Emory University Mathematics and Science Center in 2002.

Mr. Pope has also been a contributor in numerous publications including The New York Times, The Atlanta Business Chronicle, and Hotel Business. His expertise and vast range of experience have allowed him to play a key role in various projects involving hospitality, corporate, office, retail, as well as mixed use.

Mr. Pope is a member of several organizations including the AIA, Urban Land Institute (ULI), and the National Council of Architectural Registration Board (NCARB). He has served as member, vice president, and president of the Georgia State Board of Architects, and the Auburn University School of Architecture Advisory Board and the Dean’s Excellence Committee at Auburn University. Mr. Pope is also a member of the Society of Architectural Historians, has bachelor’s degrees in science and architecture and from Auburn University, and is registered to practice in 18 states.

Mr. Bullock can be contacted at 404-240-9506 or popebullock@coopercarry.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.