Mr. Bullock

Pope Bullock

Principal

Cooper Carry

Pope Bullock joined Cooper Carry in 1981 and was named a Principal in 1988 and vice president 1992. He served as executive vice president from 1998 to 2008. Mr. Pope is the founding principal of the hospitality studio. His works have earned numerous awards including five design awards from the American Institute of Architects; three Awards for Excellence in 1983, 1987, and 1995, for hotel projects, and two of Merit, including his work on the Emory University Mathematics and Science Center in 2002.

Mr. Pope has also been a contributor in numerous publications including The New York Times, The Atlanta Business Chronicle, and Hotel Business. His expertise and vast range of experience have allowed him to play a key role in various projects involving hospitality, corporate, office, retail, as well as mixed use.

Mr. Pope is a member of several organizations including the AIA, Urban Land Institute (ULI), and the National Council of Architectural Registration Board (NCARB). He has served as member, vice president, and president of the Georgia State Board of Architects, and the Auburn University School of Architecture Advisory Board and the Dean’s Excellence Committee at Auburn University. Mr. Pope is also a member of the Society of Architectural Historians, has bachelor’s degrees in science and architecture and from Auburn University, and is registered to practice in 18 states.

Mr. Bullock can be contacted at 404-240-9506 or popebullock@coopercarry.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.