Mr. Jost

Benjamin Jost

Co-founder & CEO

TrustYou

Benjamin Jost is co-founder and chief executive officer of TrustYou. Since 2008, TrustYou has set the standard for reputation management with solutions for hospitality-industry businesses to analyze online reviews, tweets and posts across the social web, to gather trusted reviews directly from its customers, and to use the authentic conversations to successfully market online reputations. TrustYou monitors over 400,000 hotels, providing an extensive base for competitive analysis, capturing sentiment and opinions from millions of comments in one easy-to-view place from sources like TripAdvisor, Facebook, Google+, Twitter, Yelp and more across 23 different languages.

Mr. Jost is an expert on social semantic search and is leading the big data revolution in hospitality. As CEO he has been instrumental in the company’s growth from two to 70 people with more than 13,000 customers in 60 countries. TrustYou’s clients include individual hotels, independent boutique chains, destinations and major global brands such as Accor, Marriott, Starwood, Hard Rock Cafes and Best Western Hotels.

Started in Munich, Germany, TrustYou is now a global company with USA headquarters in Dallas, Texas and offices and sales representation in U.K., the Netherlands, France, Central Europe, Asia and Australia. Mr. Jost is extremely hands-on with TrustYou's international team hailing from 23 countries and speaking more than 20 different languages. He oversees product development, as well as all PR and marketing for TrustYou. Mr. Jost personally interviews all engineers for the research & development team and less than five percent make the final cut.

Mr. Jost has was a driving force in the acquisition of USA-based ReviewAnalyst in 2011 and the company’s partnerships, spanning an impressive variety of organizations; from tech companies like Google, Trust and Micros, to destination-specific alignment with Germany and Switzerland to develop the countries’ official star-rating systems for hotels.

Prior to TrustYou, Mr. Jost spearheaded the Southern European M&A team for one of the world’s leading renewable energy providers and oversaw hundreds of investment cases covering a profusion of renewable technologies. He started his career in venture capital at Siemens Venture Capital and Xange Capital. During his studies he conducted extensive research into the security aspects of mobile applications systems and organic RFID.

Mr. Jost holds a MsC in engineering from the University of Technology in Munich and conducted research at the ENST Paris and the University of Washington Business School, Seattle.

Mr. Jost can be contacted at 011 49 176 83074860 or benjamin.jost@trustyou.com

Coming Up In The March Online Hotel Business Review




Feature Focus
Human Resources: Inspiring a Journey of Success
In an increasingly competitive environment where hotels are competing to attract, and more importantly, to keep top talent, Human Resource managers are realizing the need to focus on improving their Employee Experience. Smart managers are embracing the idea of Employee Wellness which translates into a system of physical, mental, emotional, and purposeful well-being. Some organizations are even providing free counseling for their employees and their dependents. The goal is to nurture, support and engage with their employees in a way that increases productivity, improves customer service, enhances loyalty, and creates a more harmonious work environment for all. Along with this development is the need for more effective, ongoing training. Many HR managers rely on external training firms for this, but there is a growing trend which taps the experience and expertise that already exists within the organization. For example, younger employees likely have greater knowledge of social media which an older generation might struggle with. Harnessing this peer-to-peer learning can be an efficient and cost effective way of increasing skills, and as a result, the knowledge transferred is likely to be more acceptable and relevant. Finally, HR managers need to foster an environment that empowers people and taps into their full potential, inspiring a personal journey of success. The March Hotel Business Review will take a look at some of the strategies and techniques that human resource directors are currently developing in order to achieve success.