Ms. Setzermann

Kimberly Setzermann

Co-Founder

Pure Strategic Solutions

Kimberly Setzermann is the co-founder of Pure Strategic Solutions, a fresh and young hospitality consulting company with a focus on creating profit driven innovations in Spa and F&B concept development. By utilizing her education in global wellness practices, each project strives to integrate a local culture’s authentic indigenous beliefs in medicine into more common and universally accepted products and therapies.

Ms. Setzermann is currently based in Africa, devising the expansion of rooms and the implementation of spa facilities for an upscale safari lodge in Arusha, Tanzania, while simultaneously streamlining lodge operations by holding the position as General Manager.

Ms. Setzermann holds a Master Degree in Hospitality from Ecole hôtelière de Lausanne (EHL), as well as certifications in Neuromuscular Massage Therapy (Colorado Institute of Massage Therapy), Yoga Instruction (Yoga Center of Minneapolis), and Nutritional Health Counseling (Institute for Integrative Nutrition).

Ms. Setzermann's passion to study the current usage of traditional medicines have taken her to live in Japan, India, Taiwan, Turkey, Costa Rica, the Netherlands, and Switzerland. Kimberly has worked in a private practice as a Wellness Consultant in New York City, devising six-month total health programs for clients with measurable results.

Ms. Setzermann has contributed as a writer and speaker for the Global Spa Summit in Istanbul, Turkey and is currently the on the board of directors for the Hotel Association Tanzania (HAT). Her enthusiasm has led her to enjoy experiences working within education at EHL as a guest speaker and coach for students that share a similar passion for the spa industry.

Ms. Setzermann can be contacted at 255-0-78-386-9027 or kimberly@missionpure.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.