Ms. Dunphy

Jennifer Dunphy

Vice President of Sales & Marketing

Vayu Media

An accomplished sales and marketing executive, Jennifer Dunphy is currently vice president of sales and marketing at Vayu Media, a strategic Internet marketing solutions agency. As a member of the founding executive team and company principal, Ms. Dunphy has successfully leveraged her expertise in SEO, online and mobile marketing, and social media marketing solutions to establish a strong re-seller network of advertising agencies, marketing organizations and PR firms to drive significant new business growth.

Recognized for exceptional ability to attract, develop and retain high-performing personnel, Ms. Dunphy has played a key role in building the company’s internal talent pool At Vayu, which is based in Atlanta with four offices in the U.S. and South America, she oversees the firm’s South American operations, and directly manages select strategic marketing campaigns for both domestic and international clients.

A sought-after subject-matter expert, Ms. Dunphy has been interviewed and quoted by FOX5, CBS, All Business, The Examiner, Univision, TAG Tech Talk Radio, Atlanta Business Radio and International Living. She has presented on SEO, social media and reputation management at numerous digital marketing conferences and forums, including the 2011 Digital Summit in Atlanta, the 2011 Women in the Spotlight Symposium, the Business Boot Camp for Women and SoCon 2012. Additionally, Ms. Dunphy has presented to the Atlanta Chamber of Commerce, Atlanta Bar Association, E-Marketing Association and conference, and the Buckhead Club. Ms. Dunphy has contributed content to Visibility Magazine, EConsultancy, Womenetics and The Little Pink Book, and she was quoted in the book Fast Track Networking: Turning Conversations Into Contacts.

Ms. Dunphy has been nominated for the Atlanta Chamber of Commerce’s Entrepreneur of the Year Award for four consecutive years, The Atlanta Business Chronicle’s Atlanta Business Leaders 40 Under 40 Award, and the Technology Association of Georgia’s TAG Marketing Award. In addition, she was selected to participate in LEAD Atlanta, an intensive eight-month leadership development and community education program.

Ms. Dunphy serves as the Marketing Chair for the TAG FinTech Board and the TAG Social Business Society and is a committee member of the Buckhead Club’s membership and women’s network committees. Previously, she was a member of the Venture Atlanta Volunteer Committee.

An active volunteer for Himalayan Children’s Charities, Ms. Dunphy has also been instrumental in launching a charity in South America in the country of Columbia that will offer structured sports and college prep education to children from low-income families.

Born in Minnesota, Ms. Dunphy currently resides in Georgia where she earned her bachelor of science degree from Georgia State in 2005. A world traveler, she is fluent in English and Spanish, and is conversational in Polish.

Ms. Dunphy can be contacted at 404-547-0949 or jdunphy@vayumedia.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.