Ms. Hoover

Erin Hoover

Vice President of Design

Westin Hotels & Resorts and Sheraton Hotels & Resorts

As Vice President of Design for Westin Hotels & Resorts and Sheraton Hotels & Resorts, Erin Hoover leads the creative team to develop global design concepts for guestrooms, public spaces, brand partnerships, marketing events and other design elements for the Westin and Sheraton brands.

Ms. Hoover came to Starwood Hotels & Resorts (NYSE: HOT) by way of the fashion world, having previously worked for Armani for nine years; and brings a calm, smart, livable sensibility to the award-winning hotel brands. Prior to Armani, Hoover consulted for Calvin Klein, Edwin Schlossberg, and Polo Ralph Lauren. In addition to designing the next generation of Westin’s and Sheraton’s guestrooms, Hoover also spearheaded Westin’s groundbreaking partnership with United Airlines, designing travel-size Heavenly blankets and pillows, and Westin-inspired Renewal Lounges at airports in New York, San Francisco, and Los Angeles. Each Renewal Lounge featured a signature LED candle wall and artwork typical of Westin’s soothing aesthetic, along with two pieces of custom furniture: an upholstered ottoman table with a built-in table (for displaying custom botanicals or books) and a day bed for resting, all designed by Ms. Hoover.

What’s most interesting about Ms. Hoover’s work is the diverse variety of properties that fall under the Westin and Sheraton umbrella. While a majority of the properties are new builds, the Westin and Sheraton portfolio also include resort hotels and landmarked buildings including the recently opened Westin Book Cadillac, inside one of Detroit’s most storied buildings. To address these differences, Westin, under the creative guidance of Hoover, created three related but distinct design themes: Modern, which is streamlined and uses light woods; Classic, which is modern at its core but with an Art Deco influence; and Historic, for pre-existing buildings where it’s most appropriate to respect original architectural details.

Ms. Hoover’s large scope of design experience ranges from designing textiles and exhibitions to visual merchandising and display, store design, nightclubs and hotels. Her eclectic and varied experience shapes her design perspective and continues to inspire her as a design professional at Westin and Sheraton.

Ms. Hoover has an MFA in Industrial Design from Pratt.

Ms. Hoover can be contacted at 203-351-2542 or erin.hoover@starwoodhotels.com

Coming Up In The March Online Hotel Business Review




Feature Focus
Human Resources: Inspiring a Journey of Success
In an increasingly competitive environment where hotels are competing to attract, and more importantly, to keep top talent, Human Resource managers are realizing the need to focus on improving their Employee Experience. Smart managers are embracing the idea of Employee Wellness which translates into a system of physical, mental, emotional, and purposeful well-being. Some organizations are even providing free counseling for their employees and their dependents. The goal is to nurture, support and engage with their employees in a way that increases productivity, improves customer service, enhances loyalty, and creates a more harmonious work environment for all. Along with this development is the need for more effective, ongoing training. Many HR managers rely on external training firms for this, but there is a growing trend which taps the experience and expertise that already exists within the organization. For example, younger employees likely have greater knowledge of social media which an older generation might struggle with. Harnessing this peer-to-peer learning can be an efficient and cost effective way of increasing skills, and as a result, the knowledge transferred is likely to be more acceptable and relevant. Finally, HR managers need to foster an environment that empowers people and taps into their full potential, inspiring a personal journey of success. The March Hotel Business Review will take a look at some of the strategies and techniques that human resource directors are currently developing in order to achieve success.