Ms. Hoover

Erin Hoover

Vice President of Design

Westin Hotels & Resorts and Sheraton Hotels & Resorts

As Vice President of Design for Westin Hotels & Resorts and Sheraton Hotels & Resorts, Erin Hoover leads the creative team to develop global design concepts for guestrooms, public spaces, brand partnerships, marketing events and other design elements for the Westin and Sheraton brands.

Ms. Hoover came to Starwood Hotels & Resorts (NYSE: HOT) by way of the fashion world, having previously worked for Armani for nine years; and brings a calm, smart, livable sensibility to the award-winning hotel brands. Prior to Armani, Hoover consulted for Calvin Klein, Edwin Schlossberg, and Polo Ralph Lauren. In addition to designing the next generation of Westin’s and Sheraton’s guestrooms, Hoover also spearheaded Westin’s groundbreaking partnership with United Airlines, designing travel-size Heavenly blankets and pillows, and Westin-inspired Renewal Lounges at airports in New York, San Francisco, and Los Angeles. Each Renewal Lounge featured a signature LED candle wall and artwork typical of Westin’s soothing aesthetic, along with two pieces of custom furniture: an upholstered ottoman table with a built-in table (for displaying custom botanicals or books) and a day bed for resting, all designed by Ms. Hoover.

What’s most interesting about Ms. Hoover’s work is the diverse variety of properties that fall under the Westin and Sheraton umbrella. While a majority of the properties are new builds, the Westin and Sheraton portfolio also include resort hotels and landmarked buildings including the recently opened Westin Book Cadillac, inside one of Detroit’s most storied buildings. To address these differences, Westin, under the creative guidance of Hoover, created three related but distinct design themes: Modern, which is streamlined and uses light woods; Classic, which is modern at its core but with an Art Deco influence; and Historic, for pre-existing buildings where it’s most appropriate to respect original architectural details.

Ms. Hoover’s large scope of design experience ranges from designing textiles and exhibitions to visual merchandising and display, store design, nightclubs and hotels. Her eclectic and varied experience shapes her design perspective and continues to inspire her as a design professional at Westin and Sheraton.

Ms. Hoover has an MFA in Industrial Design from Pratt.

Ms. Hoover can be contacted at 203-351-2542 or erin.hoover@starwoodhotels.com

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether it’s spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies – like brain fitness exercises, electro-magnetic treatments, and chromotherapy – but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.