Ms. Hoover

Erin Hoover

Vice President of Design

Westin Hotels & Resorts and Sheraton Hotels & Resorts

As Vice President of Design for Westin Hotels & Resorts and Sheraton Hotels & Resorts, Erin Hoover leads the creative team to develop global design concepts for guestrooms, public spaces, brand partnerships, marketing events and other design elements for the Westin and Sheraton brands.

Ms. Hoover came to Starwood Hotels & Resorts (NYSE: HOT) by way of the fashion world, having previously worked for Armani for nine years; and brings a calm, smart, livable sensibility to the award-winning hotel brands. Prior to Armani, Hoover consulted for Calvin Klein, Edwin Schlossberg, and Polo Ralph Lauren. In addition to designing the next generation of Westin’s and Sheraton’s guestrooms, Hoover also spearheaded Westin’s groundbreaking partnership with United Airlines, designing travel-size Heavenly blankets and pillows, and Westin-inspired Renewal Lounges at airports in New York, San Francisco, and Los Angeles. Each Renewal Lounge featured a signature LED candle wall and artwork typical of Westin’s soothing aesthetic, along with two pieces of custom furniture: an upholstered ottoman table with a built-in table (for displaying custom botanicals or books) and a day bed for resting, all designed by Ms. Hoover.

What’s most interesting about Ms. Hoover’s work is the diverse variety of properties that fall under the Westin and Sheraton umbrella. While a majority of the properties are new builds, the Westin and Sheraton portfolio also include resort hotels and landmarked buildings including the recently opened Westin Book Cadillac, inside one of Detroit’s most storied buildings. To address these differences, Westin, under the creative guidance of Hoover, created three related but distinct design themes: Modern, which is streamlined and uses light woods; Classic, which is modern at its core but with an Art Deco influence; and Historic, for pre-existing buildings where it’s most appropriate to respect original architectural details.

Ms. Hoover’s large scope of design experience ranges from designing textiles and exhibitions to visual merchandising and display, store design, nightclubs and hotels. Her eclectic and varied experience shapes her design perspective and continues to inspire her as a design professional at Westin and Sheraton.

Ms. Hoover has an MFA in Industrial Design from Pratt.

Ms. Hoover can be contacted at 203-351-2542 or erin.hoover@starwoodhotels.com

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.