Mr. Urbat

Christian Urbat

Senior Vice President, Technical Services, Americas

Carlson Rezidor

Christian Urbat joined Carlson as senior vice president, Technical Services, Carlson Rezidor Hotel Group, Americas, in January, 2011.

Mr. Urbat’s responsibilities include translating brand standards into technical standards; overall technical leadership for the owned and managed hotels—with a clear focus on the Carlson Hotels Real Estate Company (CHREC) portfolio and key flagships; and ensuring compliance of franchised properties with the agreed upon technical standards—overseeing the definition and execution of property improvement plans (P.I.P.) or other strategic investments in single properties. In this compliance work he will provide consulting assistance to the owners to help ensure alignment with the strategic direction of the brands. He further works in close cooperation with the Development and Operations teams.

Mr. Urbat, who was born in Porta Westfalica, Germany, previously held various positions with Hyatt International as vice president of Technical Services for Europe, Africa and Middle East in Zurich, Switzerland, responsible for all building and site related pre- and post-development activities as well as renovations. Prior to that, he worked for Hyatt in various corporate positions and in Food & Beverage Operations across the U.S., China and Germany.

Mr. Urbat has a master’s degree in Culinary Art and a Bachelor of Arts degree in hotel management from Hotel Management College in Altötting, Germany.

Mr. Urbat can be contacted at 763-212-5451 or curbat@carlsonrezidor.com

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.