Mr. Sheets

Warren Sheets

President

Warren Sheets Design, Inc.

Warren Sheets, the president of San Francisco-based Design, Inc. (WSD) has overseen WSD for nearly 30 years, accruing a diverse portfolio of high-end residential and commercial projects located across the country, including New York, Palm Beach, Chicago, Palm Springs, La Jolla and Beverly Hills.

With decades of experience and training, Sheets has orchestrated many creative successes, earning international recognition and marquee clients – from luxury homes to posh hotels to exclusive private country clubs. A sampling of his company’s completed projects include: San Diego’s Forbes Five-Star, AAA Five Diamond Grand Del Mar Resort and its critically acclaimed signature restaurant, Addison; an historic lodge, as well as a collection of 43 custom homes at Kootenai Estates in Montana; an antique car salon and museum in Florida; The Vintage and The Eldorado Country Clubs in Indian Wells, California and The Grande Colonial, a historic hotel in La Jolla California.

A native of Los Angeles, Mr. Sheets originally stoked his creative spirit while studying theater arts and direction at UCLA, launching a community theater group, and producing and directing musicals. He later earned an associate’s degree in interior design from the Fashion Institute of Design and Merchandising. In 1984, he opened a Los Angeles design studio on Melrose Avenue; and in 1995, moved Warren Sheets Design and its staff to San Francisco. Mr. Sheets is a member of the Institute of Classical Architecture & Classical America, The California Historical Society and San Francisco Coalition for Responsible Growth (SRG).

Mr. Sheets can be contacted at 415-626-2320 or info@warrensheetsdesign.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.