Mr. Sheets

Warren Sheets

President

Warren Sheets Design, Inc.

Warren Sheets, the president of San Francisco-based Design, Inc. (WSD) has overseen WSD for nearly 30 years, accruing a diverse portfolio of high-end residential and commercial projects located across the country, including New York, Palm Beach, Chicago, Palm Springs, La Jolla and Beverly Hills.

With decades of experience and training, Sheets has orchestrated many creative successes, earning international recognition and marquee clients – from luxury homes to posh hotels to exclusive private country clubs. A sampling of his company’s completed projects include: San Diego’s Forbes Five-Star, AAA Five Diamond Grand Del Mar Resort and its critically acclaimed signature restaurant, Addison; an historic lodge, as well as a collection of 43 custom homes at Kootenai Estates in Montana; an antique car salon and museum in Florida; The Vintage and The Eldorado Country Clubs in Indian Wells, California and The Grande Colonial, a historic hotel in La Jolla California.

A native of Los Angeles, Mr. Sheets originally stoked his creative spirit while studying theater arts and direction at UCLA, launching a community theater group, and producing and directing musicals. He later earned an associate’s degree in interior design from the Fashion Institute of Design and Merchandising. In 1984, he opened a Los Angeles design studio on Melrose Avenue; and in 1995, moved Warren Sheets Design and its staff to San Francisco. Mr. Sheets is a member of the Institute of Classical Architecture & Classical America, The California Historical Society and San Francisco Coalition for Responsible Growth (SRG).

Mr. Sheets can be contacted at 415-626-2320 or info@warrensheetsdesign.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.