Ms. Parsons

Pamela Parsons

Senior Vice President

ForrestPerkins

A licensed architect, a certified interior designer and a LEED Accredited Professional, Pamela Parsons brings a unique hotel owner’s perspective and a great depth of experience to FORRESTPERKINS in her position as Senior Vice President of Operations. Ms. Parsons, a seasoned professional in hotel design and construction for both domestic and international new development and renovations, has built and managed teams and relationships with many different internal departments and external resources. She is particularly savvy in project and design management.

Ms. Parsons led the design and construction group at Host Hotels & Resorts and understands the owner’s point of view thoroughly. She focuses on bottom line performance, return-on-investment and linking superior design with sound business decisions regarding investments. During her 10-year tenure with Host Hotels & Resorts, Ms. Parsons administered the design and construction of $90 million to $550 million of annual capital for construction for the $10 billion Fortune 500 Real Estate Investment Trust (REIT). Host is the largest hospitality REIT in the world and at the time of Ms. Parsons’ leadership owned 125 upper upscale and luxury hotels in the US, South America and Europe. Hotel brands included Fairmont, Four Seasons, Hilton, Hyatt, Marriott International, Ritz-Carlton, Sheraton, St. Regis, Swissôtel Hotels & Resorts and The Luxury Collection, among others.

Earlier in her career, Ms. Parsons was the department head of the Conference Center Division of the Design and Construction Group at Marriott International and a Design Manager for New Build Construction at Marriott Corporation. She was Associate Vice President of RTKL in a previous position, where she was project architect for the new builds. NCARB- and NCIDQ-certified, Ms. Parsons is a member of the American Institute of Architects and the American Society of Interior Designers and holds a Bachelor of Science degree in Construction and a Bachelor of Architecture degree from the Rensselaer Polytechnic Institute in Troy, New York.

Ms. Parsons can be contacted at 202-478-8810 x118 or pparsons@forrestperkins.com

Coming Up In The September Online Hotel Business Review




{300x250.media}
Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.