Mr. Guyer

Brian Guyer

Sales Manager, Commercial Projects, Window & Door Business Unit

Rehau, Inc.

Brian L. Guyer is sales manager for the commercial windows and doors strategic business unit at REHAU. With more than 20 years of marketing experience, Mr. Guyer has signed a number of major accounts to multi-year contracts with REHAU and has expanded select product lines into new market regions and segments.

Prior to joining REHAU, Mr. Guyer was vice president of sales and marketing at Jamison Door Company in Hagerstown, MD, where he led product development, introduced new product lines and developed a multi-dimensional marketing program for the company to include publicity, trade shows and direct marketing.

As a market research analyst at Jerr-Dan Corporation, Greencastle, PA from 1995-97, Mr. Guyer played a key role in the development and expansion of standard duty carrier product portfolio to include Steel Best in Class (BIC) 5-ton carrier, Steel Rustler and Aluminum Pioneer Dual Angle Carrier. He initiated government sales activity with General Services Administration (received first ever contract worth over $500K) and conducted competitive intelligence that was used to develop product strategies to increase market share.

Mr. Guyer held the position of Director of Sales and Marketing at Hagerstown Kitchens, Hagerstown, MD from 1992-94, where he completely revamped the company’s product portfolio, re-focusing and re-positioning emerging products and solidifying top performing products. He established an exclusive partnership with The Home Depot to create a private label cabinet brand, Custom Craft Cabinetry, which expanded product awareness and distribution into new market regions.

From 1987 to 1992, Mr. Guyer held marketing positions with American Woodmark, Inc. in Winchester VA and at HBP, Inc. in Hagerstown, MD. In these positions, he focused on consumer research that helped to shape merchandizing strategies as well as corporate imaging and branding efforts.

Mr. Guyer holds a Bachelor of Arts degree in Business from Shepherd University and an MBA from Mount Saint Mary’s University.

Mr. Guyer can be contacted at 800-247-9445 or rehau.mailbox@rehau.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.