Mr. Mitchell

Kjell Mitchell

President & Chief Executive Officer

Glenwood Hot Springs

For 37 years, Kjell Mitchell, Glenwood Hot Springs president and chief executive officer has been putting into practice the resortís mission: to help people feel better. Serving in a variety of capacities, initially as a bellman and front office supervisor in the 1970s, Mr. Mitchell got his start in the hospitality industry early and worked his way into positions of leadership. In 1989, he was appointed general manager, and later chief operating officer. Under his leadership, the organization has grown four successful business operations, including the world-famous Glenwood Hot Springs Pool, the award-winning Spa of the Rockies, the Glenwood Hot Springs Athletic Club with over 1,000 members and the Glenwood Hot Springs Lodge, which recently underwent a comprehensive renovation.

In addition to his duties at Glenwood Hot Springs, Mr. Mitchell served on the Colorado Hotel and Lodging Association Board of Directors for 16 years and helped create the current pro-tourism climate in Colorado. In 2010, Mr. Mitchell was named Hotelier of the Year by the Colorado Hotel and Lodging Association for his role in raising money for the Legislative Readiness Fund, which was established to support issues and policies that promote a pro-business environment at the state and national levels.

Under Mr. Mitchellís leadership, Glenwood Hot Springs is able to support many worthy charitable organizations. Notable contributions have included funding for the heart and vascular center at the regional hospital, the construction of a whitewater park, and annual scholarships for college-bound students. The Glenwood Hot Springs actively underwrites countless community events and organizations.

Glenwood Hot Springs has also made massive strides in energy conservation during Mr. Mitchellís tenure. In addition to using water from the thermal springs to heat the lodge and other buildings, the resort has significantly reduced its carbon footprint by implementing energy saving technology and is considered a model for green energy practices.

Please visit http://www.hotspringspool.com for more information.

Mr. Mitchell can be contacted at 970-947-2955 or kmitchell@hotspringspool.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board Ė for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driverís seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.