Mr. Mitchell

Kjell Mitchell

President & Chief Executive Officer

Glenwood Hot Springs

For 37 years, Kjell Mitchell, Glenwood Hot Springs president and chief executive officer has been putting into practice the resort’s mission: to help people feel better. Serving in a variety of capacities, initially as a bellman and front office supervisor in the 1970s, Mr. Mitchell got his start in the hospitality industry early and worked his way into positions of leadership. In 1989, he was appointed general manager, and later chief operating officer. Under his leadership, the organization has grown four successful business operations, including the world-famous Glenwood Hot Springs Pool, the award-winning Spa of the Rockies, the Glenwood Hot Springs Athletic Club with over 1,000 members and the Glenwood Hot Springs Lodge, which recently underwent a comprehensive renovation.

In addition to his duties at Glenwood Hot Springs, Mr. Mitchell served on the Colorado Hotel and Lodging Association Board of Directors for 16 years and helped create the current pro-tourism climate in Colorado. In 2010, Mr. Mitchell was named Hotelier of the Year by the Colorado Hotel and Lodging Association for his role in raising money for the Legislative Readiness Fund, which was established to support issues and policies that promote a pro-business environment at the state and national levels.

Under Mr. Mitchell’s leadership, Glenwood Hot Springs is able to support many worthy charitable organizations. Notable contributions have included funding for the heart and vascular center at the regional hospital, the construction of a whitewater park, and annual scholarships for college-bound students. The Glenwood Hot Springs actively underwrites countless community events and organizations.

Glenwood Hot Springs has also made massive strides in energy conservation during Mr. Mitchell’s tenure. In addition to using water from the thermal springs to heat the lodge and other buildings, the resort has significantly reduced its carbon footprint by implementing energy saving technology and is considered a model for green energy practices.

Please visit http://www.hotspringspool.com for more information.

Mr. Mitchell can be contacted at 970-947-2955 or kmitchell@hotspringspool.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.