Ms. Heston

Michelle Heston

Regional Director of Public Relations

Fairmont Hotels & Resorts

Michelle Heston serves as the Regional Director of Public Relations for Fairmont Hotels & Resorts. In this role she oversees the marketing communication and public relations efforts for eight luxury holdings in the western US and Hawaii. In addition to media outreach, advertising and brand communication activities, she is responsible for exploring, cultivating and leveraging cross marketing relationships for the brand. She proudly spearheads Fairmont's regional “green” marketing efforts.

Working with the California Coastal Commission for the past several years, Ms. Heston coordinated Fairmont’s five drop-in cleanup sites across the Golden State (Newport Beach, Santa Monica, San Jose, San Francisco and Sonoma). Annually over 1,000 colleagues of Fairmont accompanied by friends, family members and recruits scour the state’s inland waterways and beaches for litter as part of the annual California Coastal Cleanup Day.

Ms. Heston also mentors hotels in the region to serve as environmental ambassadors in their local communities. Working with each property’s green team she leads the design and implementation of each property’s eco-signature project. These projects include relationships with Heal the Bay, CUESA (Center for Urban Education about Sustainable Agriculture) and the Sonoma Ecology Center in Northern California. Supporting Fairmont’s commitment to sustainable tourism and environmental stewardship, she recently designed and coordinated an impressive fundraising campaign for California’s “Save our Parks” initiative.

She has earned an MBA and regularly lectures in the areas of marketing, public relations, advertising and social media.

Married and a mother of two daughters she and her family currently reside in eco-conscious Marin County, California.

Ms. Heston can be contacted at 707-939-2477 or michelle.heston@fairmont.com

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.