Mr. Roberts

Alan Roberts

Vice President and Global Head of Embassy Suites

Hilton Worldwide

Alan Roberts, Vice President & Global Head of Embassy Suites by Hilton, serves as the chief strategist and champion for the Embassy Suites by Hilton Brand. His focus is on the areas of product and service positioning standards, unit distribution strategies and ownership relations. This Global Head is responsible for achieving operational excellence, ensuring that systems, policies and programs are in place to support the brand direction in alignment with the guiding principles of Hilton Worldwide. Ultimately, Mr. Roberts is responsible for brand growth and development. He strives to drive profitability and further the expansion of the Embassy Suites portfolio. He was named to his current role in 2016.

A 30-year veteran of the hospitality industry, Mr. Roberts has served in a wide array of capacities, from porter to front office manager, director of sales and general manager, encompassing guest-facing and operational expertise. He started his career with Hilton Worldwide in 2004 when he joined the Brand Performance & Sales Support team with Hilton Garden Inn (HGI) where he started as a Director. He also served as Sr. Director with this team and culminated his time with HGI as Vice President, Brand Performance and Sales Support. Mr. Roberts joined the Embassy Suites by Hilton brand in 2013 as Vice President of Brand Performance Support where he served until being promoted to his current position.

Mr. Roberts graduated from Appalachian State University with a Bachelor's of Science degree in Business Administration, majoring in Hospitality Management. After graduating, he worked for several hotels in the Asheville and Charlotte, NC markets, going on to eventually become the general manager of the Hilton Garden Inn - Charlotte Uptown. Before joining the Hilton Garden Inn brand team, he worked at Panos Hotel Group, overseeing the operations of a 12-hotel portfolio in a regional capacity.

His hobbies include, history, music, sports and spending as much time with his family as possible.

Mr. Roberts can be contacted at 703-883-1000 or alan.roberts@hilton.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.