Mr. McGuinness

Brian McGuinness

Senior Vice President

Specialty Select Brands, Starwood Hotels & Resorts Worldwide

Brian McGuinness is the Senior Vice President of Starwood’s Specialty Select brands, including the Aloft, Element and Four Points by Sheraton brands. McGuinness is responsible for development, strategic and creative direction, and overall performance of each of Starwood’s select-serve lifestyle brands.

Mr. McGuinness leads an integrated team, charged with ensuring the successful global launch of Starwood’s first new brand introduction, Aloft Hotels, since the 1999 premiere of W Hotels; establishing Starwood’s new green trailblazer, Element Hotels, as the extended-stay category leader and Starwood’s green innovation lab; and re-launching the newly reinvented Four Points by Sheraton brand.

Mr. McGuinness began his career with Starwood in 1997. His tenure started at the Sheraton Boston Hotel and Towers as Towers Manager, later transitioning to Reservations and Revenue Management Director. Successfully advancing through his hotel career, he was eventually tapped by Starwood corporate to roll-out a new property management technology platform and joined the creative team to launch the highly successful Starwood Preferred Guest Program. Continuing in marketing, he created the Global Marketing Operations group where he oversaw the execution of marketing programs globally.

In 2002, furthering his entrepreneurial desires, Mr. McGuinness left Starwood to personally oversee the restoration of a charming bed and breakfast located on Cape Cod. After the successful completion of the restoration, Mr. McGuinness returned to Starwood’s Manhattan-based offices to take on the challenge of leading one of the most exciting brand introductions in the hotel industry’s history - Aloft Hotels. He relocated to Starwood’s corporate headquarters in White Plains, NY in 2007 to lead the launch of both Aloft and Element Hotels worldwide, and has recently taken the reins on the Four Points by Sheraton brand.

Mr. McGuinness grew up in New England, the youngest of seven children. His passion for the hospitality business started at a young age during annual international trips with his family to everywhere from Canada to Europe.

Mr. McGuinness can be contacted at 914-640-8100 or brian.mcguinness@starwoodhotels.com

Coming Up In The December Online Hotel Business Review




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Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.