Mr. Elger

Hermann Elger

General Manager

Montage Beverly Hills

A second generation hotelier, Mr. Hermann Elger joined Montage Hotels & Resorts as General Manager of Montage Beverly Hills in October 2010. In this role, he oversees all operations of the hotel, which is located in the heart of the Golden Triangle in Beverly Hills, Calif.

He spent the last 18 years of his hospitality career with The Ritz-Carlton Hotel Company, and has held positions at their properties in Aspen, Bali, Cancun, Washington D.C. and Miami. He also played a key role in opening properties in Kuala Lumpur, Shanghai, Dubai, Philadelphia and Bachelor Gulch.

Most recently, Mr. Elger held the position of General Manager of The Ritz-Carlton, Cancun in Mexico, a position he held since 2007. Considered The Ritz-Carlton Hotel Company´s most acclaimed resort, it holds the distinction of being the world´s only AAA rated, triple Five Diamond Resort, having earned Five Diamonds for the hotel and both its Fantino and Club Grill Restaurants. During his time in Cancun, Mexico, he was named one of the 40 most influential leaders in Tourism by the magazine Lideres.

Mr. Elger is a graduate of the University of Denver School of Hotel Management.

Mr. Elger can be contacted at 310-499-4199 or helger@montagehotels.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.