Mr. Gaston

Gareth Gaston

Senior Vice President Global eCommerce

Wyndham Hotel Group

An experienced and accomplished e-commerce executive, Gareth Gaston has spent over 16 years in the hospitality industry and currently serves as senior vice president, Global e-Commerce for Wyndham Hotel Group and its portfolio of more than 7,260 hotels. In that role, he serves as the architect and driver for the company’s overall online strategy and presence, including oversight for Wyndham’s involvement in RoomKey.com

Since joining Wyndham in late 2010, Mr. Gaston has led a complete transformation of how the company conducts its business online and established the organization as a leader in the space. Among his most recent accomplishments: launching new websites, mobile sites and select apps for the company’s 15 brand portfolio; creating a revolutionary partnership between TripAdvisor and Wyndham to display trusted, independent ratings and reviews directly on all of Wyndham’s consumer facing sites; and the launch of WynReview, a ground breaking tool that feeds Wyndham-solicited guest feedback into the TripAdvisor ecosystem while providing owners with an easier way to manage their hotel’s online reputation.

Prior to Wyndham, Mr. Gaston served as managing director and CEO for OctopusTravel.com, an online hotel retailer owned by Travelport, operating businesses in over 20 countries in Europe & Asia. Gaston successfully turned the company around through an extensive global reorganization and delivery of a new multi-million dollar technology platform, while transitioning to a business-to-consumer offering resulting in growth for the company for the first time in several years.

Prior to Travelport, Mr. Gaston served in distribution and marketing roles for various hospitality and travel companies including long-time Wyndham Hotel Group franchisee Ramada Jarvis Hotels as well as Hilton Worldwide and Stakis Hotels. Always at the cutting edge, Gaston built his first hotel chain website in 1996 and then led Hilton to be the first global chain to establish local language booking engines across Europe and in Japan.

Mr. Gaston is currently studying for an executive MBA through the TRIUM program and is a graduate of the University of West of Scotland where he received his bachelor’s degree in Marketing. In 2000, he was honored by Hotel and Catering magazine with the prestigious Acorn award, which recognizes the U.K. hotel industry’s top 30 individuals under 30. He is a regular guest speaker at industry conferences and has recently spoken at events for organizations such as the United Nations Tourism Council, PhoCusWright, EyeForTravel, eTail and AdTech. In addition, he also serves on industry advisory boards for Jet Blue and TripAdvisor, as well as LocalBigWig.com, an internet start-up specializing in corporate housing and extended stay home rentals.

He is based in Wyndham Hotel Group’s Parsippany, N.J., offices.

Mr. Gaston can be contacted at 44-0-20-7383-2335 or gareth.gaston@wyndhamworldwide.com

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.