Ms. Stevens

Piper Stevens

Director of Social Media

Loews Hotels & Resorts

Piper Stevens is the Director of Social Media at Loews Hotels & Resorts, where she leads the development and management of strategic social media initiatives. She is responsible for driving revenue growth through social commerce and amplifying the brand positioning via social conversation.

Prior to Loews Hotels, Ms. Stevens spent several years at Godiva Chocolatier, in various Marketing roles, most recently she was Senior Manager of Brand Communications overseeing multi-channel marketing plans and integrated communication efforts including a Social Media platform that she launched in September 2010. She began her career in Marketing as Product Manager for Rubbermaid Home Products.

Ms. Stevens graduated with a Bachelor’s Degree in Marketing from Miami University. She enjoys running, writing and traveling and resides in New York City with her husband Sean.

Ms. Stevens can be contacted at 212-521-2585 or pstevens@loewshotels.com

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.