Ms. Alton

Sharon Alton

Founder & Principal

GAIA Consulting Group, LLC

Sharon Alton, founder and principal of GAIA Consulting Group, LLC, an integrated consulting firm that helps hotels and hospitality management companies gain maximum value for their sustainable efforts.

Ms. Alton offices with the U.S. Green Building Council in downtown Denver and has an esteemed client base including Destination Hotels & Resorts, U.S. Environmental Protection Agency – Region 8 and the Downtown Denver Partnership. She prides herself on demonstrating to clients how they can integrate economic, environmental and social responsibility into their company’s corporate strategy. Her firm specializes in assessment, design, implementation, reporting and optimization of sustainable business opportunities.

A business-minded professional with a background in investment banking and hospitality management, Ms. Alton gained a deep appreciation for the intersection of business and the environment while completing Graduate course work in Economics. Fascinated by the perception that economic reality is mutually exclusive to environmental and social responsibility, Ms. Alton chose to focus her attention on resolving this common misperception. GAIA Consulting Group is the product of her focus. A consulting platform which helps companies to bridge this dynamic perceptual gap, Ms. Alton assists her clients in achieving concurrent positive results for both the environment and their balance sheet.

Ms. Alton graduated from the University of Missouri with a bachelor’s degree in Business Administration. She employs sustainable practices in her personal life and frequently provides pro-bono counseling to individuals seeking to lessen their environment footprint while achieving economic savings. Demonstrating that economic and environmental success go hand in hand, GAIA Consulting Group donates a percentage of annual profit to environmental organizations.

Ms. Alton can be contacted at 720-934-6045 or sharon@thegaiagroup.net

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.