Ms. Alton

Sharon Alton

Founder & Principal

GAIA Consulting Group, LLC

Sharon Alton, founder and principal of GAIA Consulting Group, LLC, an integrated consulting firm that helps hotels and hospitality management companies gain maximum value for their sustainable efforts.

Ms. Alton offices with the U.S. Green Building Council in downtown Denver and has an esteemed client base including Destination Hotels & Resorts, U.S. Environmental Protection Agency – Region 8 and the Downtown Denver Partnership. She prides herself on demonstrating to clients how they can integrate economic, environmental and social responsibility into their company’s corporate strategy. Her firm specializes in assessment, design, implementation, reporting and optimization of sustainable business opportunities.

A business-minded professional with a background in investment banking and hospitality management, Ms. Alton gained a deep appreciation for the intersection of business and the environment while completing Graduate course work in Economics. Fascinated by the perception that economic reality is mutually exclusive to environmental and social responsibility, Ms. Alton chose to focus her attention on resolving this common misperception. GAIA Consulting Group is the product of her focus. A consulting platform which helps companies to bridge this dynamic perceptual gap, Ms. Alton assists her clients in achieving concurrent positive results for both the environment and their balance sheet.

Ms. Alton graduated from the University of Missouri with a bachelor’s degree in Business Administration. She employs sustainable practices in her personal life and frequently provides pro-bono counseling to individuals seeking to lessen their environment footprint while achieving economic savings. Demonstrating that economic and environmental success go hand in hand, GAIA Consulting Group donates a percentage of annual profit to environmental organizations.

Ms. Alton can be contacted at 720-934-6045 or sharon@thegaiagroup.net

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.