Mr. Davidson

Cris Davidson

Sr. Director of the Americas

FCS

Cris Davidson currently resides in Atlanta, Georgia and holds the position of Sr. Director of the Americas for a leading Global Hospitality Technology firm, FCS, based in Kuala Lumpur, Malaysia. In his role, Mr. Davidson has complete P&L responsibilities and was recruited to expand the presence of FCS through the development of strategic channels throughout North & South America.

Previous to his position with FCS, Mr. Davidson has been a serial entrepreneur, initially starting a global consulting practice, ITS, in 1993 with offices in the US and Dubai and clients including Jumeirah, IHG and Ritz Carlton. Later he started a firm, CNI, that developed an award winning software/hardware platform that was a precursor to what is now becoming a hospitality brand standard for mobile deployment. Mr. Davidson’s real passion is his family, coaching his three children in all their various sporting activities and his involvement with the non-profit world, in particular those organizations whose mission is the betterment of children’s lives.

Mr. Davidson was a founding member of the local Make-A-Wish chapter in 1994, later he sat on the MAWFA Board of Directors for six years, holding the role of Chairman of the Chapter Performance Committee his last four years as well as a sitting role on the Executive Committee and the Strategic Planning Committees. He has also held Board positions with Starlight Foundation and a Georgia based organization, HealthMPowers, targeting childhood obesity and other health related challenges. This was accomplished through an interactive experience brought directly into the individual schools throughout the state. Davidson attended the University of Maryland and graduated with a BS in marketing.

For more information, please contact Mr. Davidson at cris.davidson@planet1world.com or visit www.fcscs.com for more information on FCS’ comprehensive suite of hospitality technology product solutions.

Mr. Davidson can be contacted at 714-731-2350 or cris.davidson@planet1world.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.