Mr. Dean

Wes Dean

Vice President of Information Technology

M3 Accounting Services

Wes Dean is Vice President of Information Technology for M3 Accounting Services, the national leader in hotel-specific accounting software, processing more than $8 billion in financial transactions for more than 3,000 properties.

With more than 20 years of network operations, software development and business operations management experience, Mr. Dean formulates long-term visions for the company’s technology and service offerings. By directing M3’s research and development (R&D) activities, he helps make the vision become a reality.

Mr. Dean leads development of new software solutions and oversees improvement of existing products. His responsibilities include conducting research among the user community to ensure M3 products deliver the desired features and functionality, along with usability testing to make certain that M3 products perform across a number of platforms.

Mr. Dean also serves as the company’s executive security officer. He directs M3’s hosting operations and directs the design, budget and capacity planning for its distributed data center operations. He guided M3 through their first Type II SAS70 Audit, ensuring compliance with publicly traded companies’ regulations and industry standards.

Prior to joining M3, Mr. Dean held a variety of leadership roles for technology companies based in Canada and the United States. He served as chief operating officer for Cyence International, a leading provider of Web-based financial software solutions for banking, manufacturing, and equipment leasing markets. Previously he served as CEO & chief technology officer of Signature Technology Solutions, an Atlanta-based company that helped financial organizations integrate online components into their processing systems. He is a former U.S. Army Infantry Officer serving as a Platoon Leader in the 82nd Airborne Division.

Mr. Dean holds both a Bachelor’s in Management Information Systems and a Master’s degree in Business Administration from the University of Georgia.

Mr. Dean can be contacted at 770-297-3341 or wes@m3as.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.