Mr. Dean

Wes Dean

Vice President of Information Technology

M3 Accounting Services

Wes Dean is Vice President of Information Technology for M3 Accounting Services, the national leader in hotel-specific accounting software, processing more than $8 billion in financial transactions for more than 3,000 properties.

With more than 20 years of network operations, software development and business operations management experience, Mr. Dean formulates long-term visions for the company’s technology and service offerings. By directing M3’s research and development (R&D) activities, he helps make the vision become a reality.

Mr. Dean leads development of new software solutions and oversees improvement of existing products. His responsibilities include conducting research among the user community to ensure M3 products deliver the desired features and functionality, along with usability testing to make certain that M3 products perform across a number of platforms.

Mr. Dean also serves as the company’s executive security officer. He directs M3’s hosting operations and directs the design, budget and capacity planning for its distributed data center operations. He guided M3 through their first Type II SAS70 Audit, ensuring compliance with publicly traded companies’ regulations and industry standards.

Prior to joining M3, Mr. Dean held a variety of leadership roles for technology companies based in Canada and the United States. He served as chief operating officer for Cyence International, a leading provider of Web-based financial software solutions for banking, manufacturing, and equipment leasing markets. Previously he served as CEO & chief technology officer of Signature Technology Solutions, an Atlanta-based company that helped financial organizations integrate online components into their processing systems. He is a former U.S. Army Infantry Officer serving as a Platoon Leader in the 82nd Airborne Division.

Mr. Dean holds both a Bachelor’s in Management Information Systems and a Master’s degree in Business Administration from the University of Georgia.

Mr. Dean can be contacted at 770-297-3341 or wes@m3as.com

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.