Mr. Bernier St-Hilaire

Bruno Bernier St-Hilaire

Concierge

Le Centre Sheraton, Montréal

Bruno Bernier St-Hilaire is Concierge, and a Member of Les Clefs d’Or Canada at Le Centre Sheraton, Montréal.

Mr. Bernier St-Hilaire studied Law and Politics at the Université de Montréal in Canada and is completing a Master Certificate in Hospitality Management with the Cornell University School of Hotel Administration.

A Concierge with close to 10 years of experience, Mr. Bernier St-Hilaire started his carreer at the Fairmont Tremblant, in the province of Quebec. Shortly after, he was selected to be part of the Concierge team at Le St-James in Montreal, one of the most prestigious hotel property in Canada, where he has learned his trade.

He has since been a Concierge at Le Centre Sheraton Montréal for the past 4 years, during which he was selected for Starwood’s Associates Development Program (ADP) and assisted several departments, both Front of the House and Back of the House. This combined experience gives Mr. Bernier St-Hilaire a comprehensive knowledge of the importance of inter-departmental work cooperation and the impact it can have on the client experience.

A member of the Canadian chapter of Les Clefs d’Or, Mr. Bernier St-Hilaire is involved in his hotel’s Social Media Comittee, both as a writer for the hotel’s Social Media Presence and as a collaborator within the local group. He was featured in an article in the Montreal Scope Magazine and has most recently contributed to a television show on the Hotel Industry.

Mr. Bernier St-Hilaire can be contacted at 514-878-2000 or bruno.bernier-st-hilaire@starwoodhotels.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.