Mr. Gray

Mike Gray

Director of National Accounts

Cardola

Mike Gray has served as Cardola’s director of national accounts for North America since the UK-based company was first established in the region at the start of 2012. His main responsibilities are sales and support for Cardola’s North America division, and with the opening of Cardola’s new US office and the deployment of VirtualHotel in further properties, Mr. Gray's responsibilities are expanding.

Mr. Gray has also been involved in Cardola’s latest deployment, the Delano hotel in Marrakech, which is owned by US based Morgan’s hotel group. With a total of 29 years experience in the hospitality technology market, and previous sales roles in seven other hospitality organizations, Mr. Gray is a key asset for Cardola. His expertise in the North American hotel market will help Cardola further its geographical expansion and deploy the VirtualHotel solution in more North American properties. Mr. Gray is also actively working on potential projects in Canada, Latin America and the Caribbean.

Prior to joining Cardola, Mr. Gray worked for various technology companies, specializing in hospitality, and worked with high profile hotel chains, including Hilton, Marriott and Mandarin Oriental. His success in guiding hotels and hotel chains toward reducing costs and enhancing guest experiences, with the help of technology, makes his expertise invaluable for the Cardola team.

Mr. Gray can be contacted at mike.gray@cardola.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.