Mr. Gray

Mike Gray

Director of National Accounts

Cardola

Mike Gray has served as Cardolaís director of national accounts for North America since the UK-based company was first established in the region at the start of 2012. His main responsibilities are sales and support for Cardolaís North America division, and with the opening of Cardolaís new US office and the deployment of VirtualHotel in further properties, Mr. Gray's responsibilities are expanding.

Mr. Gray has also been involved in Cardolaís latest deployment, the Delano hotel in Marrakech, which is owned by US based Morganís hotel group. With a total of 29 years experience in the hospitality technology market, and previous sales roles in seven other hospitality organizations, Mr. Gray is a key asset for Cardola. His expertise in the North American hotel market will help Cardola further its geographical expansion and deploy the VirtualHotel solution in more North American properties. Mr. Gray is also actively working on potential projects in Canada, Latin America and the Caribbean.

Prior to joining Cardola, Mr. Gray worked for various technology companies, specializing in hospitality, and worked with high profile hotel chains, including Hilton, Marriott and Mandarin Oriental. His success in guiding hotels and hotel chains toward reducing costs and enhancing guest experiences, with the help of technology, makes his expertise invaluable for the Cardola team.

Mr. Gray can be contacted at mike.gray@cardola.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.