Mr. Brown

Tim Brown

Chief Executive Officer

Meeting Sites Resource

Tim Brown is Chief Executive Officer of Irvine, California based Meeting Sites Resource. MSR is a global strategic meeting management solutions organization with a 20 year track record of meeting excellence. This includes global hotel sourcing and custom contract negotiations, full service planning, online registration & housing, professional on-site staffing, Strategic Meeting Management (SMM) consulting & workshops and advanced meeting technology.

Mr. Brown has spent his entire 35 year career in the meetings, convention and hospitality industries and has been both a planner and supplier. He has been in hotel sales, marketing and management and a business owner for 20 years.

Mr. Brown contributes articles to industry trade publications and speaks at many industry events, including Meeting Professionals International (MPI), Professional Conference Management Association (PCMA), Financial & Insurance Conference Planners (FICP) and HSMAI Meet. He also designs and presents custom strategic education for meeting planning and procurement teams.

Mr. Brown also consults with hotel sales and service teams on a multitude of Strategic Meetings Management (SMM) and customer service topics. Additionally, he and the MSR team conduct an annual meeting planner and hotelier Partners Forum to discuss industry issues, trends, challenges and solutions. The MSR Partners Forum is going on its 8th year.

Mr. Brown has served on many Hotel and CVB Advisory Boards, has been President of two different MPI chapters. During his MPI OC Chapter year, he launched a Professional Meeting Management Certification Program at Cal State University of Fullerton, where the curriculum is in its 17th successful year. He also served on MPI’s International Board of Directors and is a former Supplier of the Year. MSR is a recognition recipient of Meeting Professionals International’s Golden Paragon Award, MPI’s highest recognition for meeting excellence.

Mr. Brown is a graduate of San Diego State University (SDSU) where he received his Bachelor of Science degree majoring in Marketing with a minor in Management.

Mr. Brown can be contacted at 949-250-7483 or tbrown@meetingsites.net

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.