Mr. Hoffman

Bill Hoffman

President/CEO

Trigild

Bill Hoffman is President and CEO of Trigild Inc., a real estate services firm specializing in commercial loan recovery, receivership/bankruptcy, consulting services and asset and property management. He has over 30 years experience as an attorney, real estate broker and court appointed receiver for more than 2,000 assets, including hotels, office buildings, retail centers, multifamily projects and restaurants nationwide. One of the most respected experts on receivership law in the industry, Hoffman helped found San Diego-based Trigild as a hotel management firm in 1976. Today, the business continues to grow, with properties in all sectors nationwide.

Mr. Hoffman is recognized by the American Hotel and Lodging Association as a Certified Hotel Administrator. He is a former President of the California Lodging Industry Association, served seven years on CLIA's Board of Directors and was previously appointed by the Governor of California to the California Tourism Selection Committee. Currently, he serves on the American Bar Association's Hotels, Resorts & Tourism Executive Committee and is a founding Director of the Hospitality Lawyers Association, Mr. Hoffman is also a member of the Turnaround Management Association, Commercial Real Estate Finance Council, American Lodging & Hospitality Association, Mortgage Bankers Association, National Association of Bankruptcy Trustees, and numerous other professional associations.

Mr. Hoffman has authored more than one hundred articles for various hospitality, real estate, business, finance, and general publications. He is a frequent lecturer at conferences and conventions for hoteliers, bankers, and lawyers, and has been interviewed by national publications such as National Real Estate Investor, the Los Angeles Times, Bloomberg News, Real Estate Forum, GlobeSt.com and The Wall Street Journal.

Mr. Hoffman's unique blend of expertise in management, law, and real estate has led State and Federal Courts to appoint him as Receiver, Trustee or Custodian for troubled real estate assets across North America. Recently, in a landmark case that opened the door for substantial boosts in commercial loan recover for lenders, an Arizona Superior Court issued a ruling enabling Trigild to sell seven Arizona apartment complexes for $123 million. According to Hoffman, who acted on Trigild's behalf as receiver, “Trigild and lender’s counsel won the authority to sell the properties during receivership and not require the lender to foreclose prior to a sale. This was unprecedented, and a major victory for special services.”

Additionally, each year his company sponsors the annual Trigild Lender Conference, the distressed commercial loan industry's premier symposium for insight on dealing with non-performing loan portfolios.

Mr. Hoffman can be contacted at 858-720-6700 or bill.hoffman@trigild.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.