Ms. Coloccia

Jane Coloccia

President & Chief Creative Officer

JC Communications, LLC

Jane Coloccia is the President & Chief Creative Officer of JC Communications, LLC, a boutique agency specializing in communication for the travel, lifestyle, and food industries. She began her career on the editorial side as Assistant Travel Editor of Modern Bride Magazine where she developed a keen sense of what editors like and dislike when being pitched by a PR professional.

With more than 20 years of experience in working with everything from big brand name hotels to independent resorts and small inns, Ms. Coloccia knows the hospitality business inside and out. In fact, she is probably the first and only public relations executive who has received the Certified Hospitality Marketing Executive (CHME) designation from the Hospitality Sales & Marketing Association International.

Ms. Coloccia's expertise also includes a stint at The Leading Hotels of the World as Director of Communications, which helped to solidify her luxury hospitality marketing skills. She has won a variety of awards for her writing and public relations campaigns including from the Hospitality Sales & Marketing Association International and also the New York chapter of the International Association of Business Communicators. Her biggest concern about hospitality marketers is complacency — when hoteliers think they can just sit back and wait for the business to come to them rather than embracing every tool at our disposal to touch the consumer every way they can.

Ms. Coloccia is a member of trend guru Faith Popcorn's Brain Reserve Talent Bank and also blogs on travel as the New York Luxury Travel Examiner.

Ms. Coloccia's writing has been published in a wide variety of trade and consumer magazines, she has been called upon to speak at many industry conferences on various marketing and communications topics, she provides training for companies who seek to develop the marketing communications skills of their mid and senior-level managers, and she is also a pop-culture author. She has written a non-fiction book, "Confessions Of An Online Dating Addict," and is currently at work on a second book as well as a screenplay.

Ms. Coloccia can be contacted at 310-456-4631 or jane@jcccommunicationsllc.com

Coming Up In The October Online Hotel Business Review




{300x250.media}
Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.