Ms. Derby

Elizabeth Derby

Vice President of Sales & Marketing

Hotel Equities

Elizabeth Derby serves as Vice President of Sales and Marketing for Hotel Equities, an Atlanta-based, full-scale hotel management, development and consulting firm. She sits as a member of the Hotel Equities Strategic Alliance Leadership Team, the executive committee that casts the company vision and orchestrates its growth.

Ms. Derby holds responsibility for all revenue generation for the portfolio including hotel sales and marketing, revenue management and e-commerce. She assists the hotels with setting overall sales and marketing strategies to maximize revenues. Recently, she spearheaded the revitalization of the company logo, the firmís website and all marketing materials. She oversees the firmís public relations strategy and implementation, including media relations and the quarterly company newsletter.

Ms. Derby joined Hotel Equities 15 years ago as Director of Sales & Marketing for the companyís portfolio that numbered only four hotels at the time. Today, the firm includes 25 sales directors serving more than 40 properties in five states from Virginia to Louisiana.

With more than 29 years in the hotel business, Ms. Derby held sales positions at the The Mills House Hotel in Charleston, the Memphis Marriott, the Lowell Sheraton, and the Charlotte Marriott Executive Park before taking her present post. She began her career at the Kiawah Island Resort near Charleston, South Carolina.

Ms. Derby holds a B.S. degree in Administrative Management from Clemson University.

Ms. Derby can be contacted at 678-578-4444 or ederby@hotelequities.com

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, itís that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort Ė one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms Ė they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.