Ms. Derby

Elizabeth Derby

Vice President of Sales & Marketing

Hotel Equities

Elizabeth Derby serves as Vice President of Sales and Marketing for Hotel Equities, an Atlanta-based, full-scale hotel management, development and consulting firm. She sits as a member of the Hotel Equities Strategic Alliance Leadership Team, the executive committee that casts the company vision and orchestrates its growth.

Ms. Derby holds responsibility for all revenue generation for the portfolio including hotel sales and marketing, revenue management and e-commerce. She assists the hotels with setting overall sales and marketing strategies to maximize revenues. Recently, she spearheaded the revitalization of the company logo, the firmís website and all marketing materials. She oversees the firmís public relations strategy and implementation, including media relations and the quarterly company newsletter.

Ms. Derby joined Hotel Equities 15 years ago as Director of Sales & Marketing for the companyís portfolio that numbered only four hotels at the time. Today, the firm includes 25 sales directors serving more than 40 properties in five states from Virginia to Louisiana.

With more than 29 years in the hotel business, Ms. Derby held sales positions at the The Mills House Hotel in Charleston, the Memphis Marriott, the Lowell Sheraton, and the Charlotte Marriott Executive Park before taking her present post. She began her career at the Kiawah Island Resort near Charleston, South Carolina.

Ms. Derby holds a B.S. degree in Administrative Management from Clemson University.

Ms. Derby can be contacted at 678-578-4444 or ederby@hotelequities.com

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether itís spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies Ė like brain fitness exercises, electro-magnetic treatments, and chromotherapy Ė but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.