Ms. D'Agostino

Monika D'Agostino

Chief Consultative Sales Officer

Consultative Sales Academy

Monika D'Agostino is a key business analyst with international expertise, specializing in consultative selling and elevating the reputation of sales and its practitioners. She was born in Vienna, Austria and moved to the states in 1994 where she quickly embraced the fast-paced business environment without losing sight of her European roots and remembering that in the end it is people who matter. Her career started in public relations and after a couple of years co-managing a PR agency in New York she stumbled upon the sales profession, selling PR measurement to top marketing people. Her lack of sales experience actually served as an advantage and since then Monika's sales experience has been a fun and rewarding journey.

Ms. D'Agostino's passion is sales and helping companies understand that embracing solution selling will not only help their reputation, but also provide a safe and sound environment for sales and customer service reps to be successful. Recently, her company The Consultative Sales Academy where she acts as the Chief Consultative Sales officer launched the Consultative Sales Certification Program to help sales and client facing people embrace, utilize and optimize a consultative sales approach. Her main expertise lies in helping companies break into new markets, industries and identifying decision makers for their service offering. Due to her heritage, she brings a lot of international knowledge to her portfolio, which is important to companies who want to spread their wings internationally. The business environment in Europe is still fundamentally different to that in the US and knowing the cultural nuances is crucial to the success of a project.

Ms. D'Agostino’s approach is very strategic and bottom-line oriented. Even when she brings public relations into the mix, she makes sure that it is not self serving but contributes to the end result and the bottom line. Goals will be identified and the results will show an increase in business, understanding your market better, and/or expanding your service offering.

Ms. D'Agostino was recently featured in the Sales Excellence Magazine and in The Measurement Standard.

Ms. D'Agostino can be contacted at 203-299-1645 or monikad@consultativesales.net

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.