Ms. Suckow

Shawna Suckow

Founder & President

SPIN (Senior Planners Industry Network)

Shawna Suckow, CMP, has been planning meetings and events since 1992. Her background includes seven years as a corporate planner for one of the world’s largest commercial real estate companies, and owning a third party planning company for 11 years.

In 2008, Ms. Suckow founded SPIN, the Senior Planners Industry Network, which is now the world’s largest association comprised strictly of senior-level planners, with 2,400 members. In 2012, she was named to Successful Meetings Magazine's Top 25 Most Influential in the Meetings Industry, as well as one of the Top 10 Women Influencers in Meetings & Events.

Ms. Suckow has written for several industry publications and spoken worldwide to industry audiences. In March, 2012, her first book, Planner Pet Peeves, was published. The book, available on Amazon, offers a revealing look at the way planners really think, act and make buying decisions today. Ms. Suckow is an avid speaker at industry events, and also consults with suppliers to help them rethink how they communicate and sell to planners.

Ms. Suckow is a Colorado native who has lived in Minnesota since 1999. For more information, visit www.shawnasuckow.com and www.spinplanners.com.

Ms. Suckow can be contacted at 651-452-5535 or shawna@spinplanners.com

Coming Up In The December Online Hotel Business Review




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Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.