Ms. Suckow

Shawna Suckow

Founder & President

SPIN (Senior Planners Industry Network)

Shawna Suckow, CMP, has been planning meetings and events since 1992. Her background includes seven years as a corporate planner for one of the world’s largest commercial real estate companies, and owning a third party planning company for 11 years.

In 2008, Ms. Suckow founded SPIN, the Senior Planners Industry Network, which is now the world’s largest association comprised strictly of senior-level planners, with 2,400 members. In 2012, she was named to Successful Meetings Magazine's Top 25 Most Influential in the Meetings Industry, as well as one of the Top 10 Women Influencers in Meetings & Events.

Ms. Suckow has written for several industry publications and spoken worldwide to industry audiences. In March, 2012, her first book, Planner Pet Peeves, was published. The book, available on Amazon, offers a revealing look at the way planners really think, act and make buying decisions today. Ms. Suckow is an avid speaker at industry events, and also consults with suppliers to help them rethink how they communicate and sell to planners.

Ms. Suckow is a Colorado native who has lived in Minnesota since 1999. For more information, visit www.shawnasuckow.com and www.spinplanners.com.

Ms. Suckow can be contacted at 651-452-5535 or shawna@spinplanners.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.