Ms. Baxter

Stephanie Baxter

Spa Director

Rancho Valencia Resort & Spa

With over 15 years of experience in the spa and fitness industry, Stephanie Baxter is an accomplished spa and health club director and currently hold the position of Spa Director of Rancho Valencia Resort & Spa located in the exclusive Rancho Santa Fe community of San Diego.

Ms. Baxter has a history of and has specialized in turning around under-performing spas and health clubs into successfully run establishments by using a hands-on approach to management to develop highly effective teams, producing dramatic increases in revenue and profitability.

Ms. Baxter’s strengths include an intense customer focus, employee development and satisfaction, and training. In 2000, she started her own boutique skin care business in Downtown San Diego after realizing her passion for skin care and a desire to create custom skin care programs for adults dealing with acne. After selling her business in 2003, she moved to South Florida to pursue her other passion for competing in Equestrian competitions. Her hiatus was short lived after she was eager to get back to the spa industry, which led her to take on the exciting opportunity of opening the spa at a renowned Miami establishment, formerly known as the Versace Mansion, on Ocean Drive.

After three successful years, Ms. Baxter returned to California after obtaining a new position as Spa Director for Hyatt Hotels, where she remained for six years before she was awarded with what she refers to as an opportunity of a lifetime, becoming the Spa Director at Rancho Valencia Resort & Spa.

Ms. Baxter can be contacted at 858-759-6490 or stephanie.baxter@ranchovalencia.com

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether it’s spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies – like brain fitness exercises, electro-magnetic treatments, and chromotherapy – but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.