Mr. Santora

Tom Santora

Chief Marketing Officer / Senior VP Sales

Omni Hotels & Resorts

Tom Santora is chief marketing officer and senior vice president of sales for Omni Hotels & Resorts where he oversees growth initiatives for the award-winning luxury hotel brand. Through his leadership, broad knowledge base and excellent hotel expertise, Omni Hotels & Resorts has become a recognizable brand nationwide. In his position, he is responsible for establishing and driving a strategic plan across all disciplines, including advertising, public relations, e-commerce, customer loyalty, global sales, revenue management and electronic and call center distribution.

Mr. Santora has more than 25 years of experience in the hotel industry. Prior to joining Omni in 2008, he was executive vice president of sales and marketing at Viceroy Hotel Group, where he built the sales and marketing organization from the ground up and established the growth initiatives for the company’s two iconic boutique brands, Viceroy and The Tides. During his tenure at Viceroy Hotel Group, he expanded the companies’ sales and marketing team to include e-commerce, public relations and national sales and supervised the development and integration of the company’s central reservations office.

As director of marketing for the Renaissance Hollywood Hotel, Mr. Santora focused on positioning the hotel as a major destination for individual and business travelers. He opened the flagship Renaissance Hollywood Hotel in the fall of 2001 and managed cooperative planning, sales and marketing for six other regional Renaissance properties. He also established centralized group sales centers in the west and facilitated national sales schools.

Prior to joining Viceroy Hotel Group, Mr. Santora served in various sales and marketing positions during his 16 years with Marriott International. He joined the company as a food and beverage trainee at the Marriott’s Mark Resort in Vail, Colorado and transitioned into the sales discipline in 1990 at the JW Marriott Hotel in Century City.

Mr. Santora was included as “One of the Top 25 Extraordinary Minds in Sales & Marketing” by Hospitality Sales & Marketing International (HSMAI) for 2008.

Mr. Santora can be contacted at 972-871-5625 or tsantora@omnihotels.com

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether it’s spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies – like brain fitness exercises, electro-magnetic treatments, and chromotherapy – but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.