Mr. Baker

David Baker

Vice President of Sales & Business Development

Servion North America

David Baker serves as the Vice President of Sales and Business Development for Servion North America. He brings with him over 16 years of experience in selling contact center solutions primarily focused around IVR, CTI, and Speech Recognition. He is an experienced sales executive who is focused on driving profitable revenue growth and increased market share for Servion in North America.

Mr. Baker brings a hands-on, action-oriented sales approach to Servion. He has a keen ability to build and lead effective and motivated sales teams that produce consistent revenue growth. While Vice President of Sales at Envox, Mr. Baker was instrumental in taking the company to profitability after having sustained large losses in previous years. This turnaround was a key contributor to the successful sale of the company in 2009 to Syntellect.

Since joining Servion in August 2010, Mr. Baker has produced record sales for the North America Enterprise Business Unit. He was recently awarded the Leadership Excellence Award in 2011 for his strong leadership and outstanding contributions to Servion. He has also been featured in industry articles pertaining to the latest trends and solutions in contact centers.

Mr. Baker holds a Bachelor of Science degree in Business from Bridgewater State University.

Servion excels in delivering CIM solutions and applications for contact centers, enhancing customer interactions via the phone, email, chat, and social media. For more information visit www.servion.com

Mr. Baker can be contacted at 508-634-6787 or david.baker@servion.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.