Director of MICE
Great Hotels of the World
Originally from France, Armand Guillemot joined Great Hotels of the World in September 2009. He started as MICE Sales Executive and was responsible for dealing with inquiries through the Great Hotels MICE sales desk, placing MICE business in member hotels and developing relationships with key buyers from Europe.
Mr. Armand was swiftly promoted to MICE Sales Manager, focusing his sales efforts on the top European markets. In October 2010, he was promoted to Director of Sales – Meetings and Incentives and is now responsible for the overall performance and management of the Great Hotels MICE sales team (GSO based in London). This includes the proactive promotion of member hotels to the MICE market, ensuring request for proposals are responded to within the 24-hour guaranteed time frame, organizing sales and familiarization trips and road shows as well as guaranteeing the best possible rates for clients.
Prior to joining Great Hotels of the World, Mr. Armand worked in various MICE positions, including Diary and Events Manager for De Vere Venues, where he managed sales office activities, maximized revenue, continuously worked to strengthen and build business by leading the team and managed rates.
Previous to this, he worked for Accor Hotels for three years as Conference and Revenue Manager where he managed the MICE sales budget by maximizing the revenue and occupancy through competitor intelligence, pricing and managed function room inventory. He also oversaw the contracting and re-contracting of events, maintained relations with customers for ongoing events, ensured all bookings and cancellations were up to date and facilitated the smooth running of events with a personalized service.
Mr. Armand also worked for two years at Concorde Hotels at the beginning of his career where his titles were Conference and Event Coordinator and Front Office Manager.
Mr. Armand has a degree in Tourism, Hotel Business, Leisure and Sport and has a master’s qualification in the Hotel and Tourism industry. He is fluent in French and English and is conversant in German.
Mr. Guillemot can be contacted at 44 0 20 7383 2335 or firstname.lastname@example.org