Mr. Guillemot

Armand Guillemot

Director of MICE

Great Hotels of the World

Originally from France, Armand Guillemot joined Great Hotels of the World in September 2009. He started as MICE Sales Executive and was responsible for dealing with inquiries through the Great Hotels MICE sales desk, placing MICE business in member hotels and developing relationships with key buyers from Europe.

Mr. Armand was swiftly promoted to MICE Sales Manager, focusing his sales efforts on the top European markets. In October 2010, he was promoted to Director of Sales – Meetings and Incentives and is now responsible for the overall performance and management of the Great Hotels MICE sales team (GSO based in London). This includes the proactive promotion of member hotels to the MICE market, ensuring request for proposals are responded to within the 24-hour guaranteed time frame, organizing sales and familiarization trips and road shows as well as guaranteeing the best possible rates for clients.

Prior to joining Great Hotels of the World, Mr. Armand worked in various MICE positions, including Diary and Events Manager for De Vere Venues, where he managed sales office activities, maximized revenue, continuously worked to strengthen and build business by leading the team and managed rates.

Previous to this, he worked for Accor Hotels for three years as Conference and Revenue Manager where he managed the MICE sales budget by maximizing the revenue and occupancy through competitor intelligence, pricing and managed function room inventory. He also oversaw the contracting and re-contracting of events, maintained relations with customers for ongoing events, ensured all bookings and cancellations were up to date and facilitated the smooth running of events with a personalized service.

Mr. Armand also worked for two years at Concorde Hotels at the beginning of his career where his titles were Conference and Event Coordinator and Front Office Manager.

Mr. Armand has a degree in Tourism, Hotel Business, Leisure and Sport and has a master’s qualification in the Hotel and Tourism industry. He is fluent in French and English and is conversant in German.

Mr. Guillemot can be contacted at 44 0 20 7383 2335 or aguillemot@ghotw.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.