Mr. Campbell

Kent Campbell

Chief Strategist & Managing Director

InternetReputationManagement.com

Kent Campbell is Chief Strategist and Managing Director of InternetReputationManagement.com, an online reputation management firm based in California. In addition to management responsibilities, he develops strategies that discreetly alter the way people and companies are perceived online. Mr. Campbell is recognized as a leader in the online reputation management sector, having worked with numerous clients to reverse devastating online attacks.

Prior to founding InternetReputationManagement.com, Mr. Campbell was President of Osayso, the parent company of an early stage travel related internet site and unique iPhone application. He was keeper of corporate vision and philosophy, managed fund-raising, oversaw user experience and systems development, and engaged in day-to-day corporate duties including operations and finance.

Prior to Osayso, Mr. Campbell merged the company he founded, Evit Caretni Interactive, with Rare Medium, a global, award-winning branding, incubation and services firm. In his most recent role as Vice President and General Manager for Rare Mediumís Los Angeles office, he managed client engagement for clients such as Nestle, Magnetek, Autoland, and LSI Logic. In addition to engagement management, Mr. Campbell managed the day-to-day operations of the Los Angeles western hub office and oversight of three western region offices.

Before his role as Vice President and General Manager, Mr. Campbell was based in Dallas, Texas as Vice President and National Head of User-Experience Design for Rare Medium, where his duties included oversight of national service delivery, enterprise project management, executive sales support, organizational strategy, and national resource management.

Mr. Campbell holds a BA from the Art Center of Design, USA and Europe.

Mr. Campbell can be contacted at 415-233-8767 or k@reputationx.com

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, itís that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort Ė one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms Ė they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.