Mr. Campbell

Kent Campbell

Chief Strategist & Managing Director

InternetReputationManagement.com

Kent Campbell is Chief Strategist and Managing Director of InternetReputationManagement.com, an online reputation management firm based in California. In addition to management responsibilities, he develops strategies that discreetly alter the way people and companies are perceived online. Mr. Campbell is recognized as a leader in the online reputation management sector, having worked with numerous clients to reverse devastating online attacks.

Prior to founding InternetReputationManagement.com, Mr. Campbell was President of Osayso, the parent company of an early stage travel related internet site and unique iPhone application. He was keeper of corporate vision and philosophy, managed fund-raising, oversaw user experience and systems development, and engaged in day-to-day corporate duties including operations and finance.

Prior to Osayso, Mr. Campbell merged the company he founded, Evit Caretni Interactive, with Rare Medium, a global, award-winning branding, incubation and services firm. In his most recent role as Vice President and General Manager for Rare Mediumís Los Angeles office, he managed client engagement for clients such as Nestle, Magnetek, Autoland, and LSI Logic. In addition to engagement management, Mr. Campbell managed the day-to-day operations of the Los Angeles western hub office and oversight of three western region offices.

Before his role as Vice President and General Manager, Mr. Campbell was based in Dallas, Texas as Vice President and National Head of User-Experience Design for Rare Medium, where his duties included oversight of national service delivery, enterprise project management, executive sales support, organizational strategy, and national resource management.

Mr. Campbell holds a BA from the Art Center of Design, USA and Europe.

Mr. Campbell can be contacted at 415-233-8767 or k@reputationx.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.