Mr. Adams

Skip Adams

Director of Food & Beverage

Windsor Court Hotel

Skip Adams is not your average Food & Beverage Director. Skip’s unique style and zest for life are transferred into everything he has accomplished and envisioned for the bright future of the Windsor Court Hotel. Mr. Adams was born and raised by a family of farmers in Hoschton, Georgia and moved to New Orleans to work for the Windsor Court after many years of cherishing the city from afar.

Mr. Adams is responsible for maintaining the premier level of service in all of the Windsor Court Hotel’s food and beverage outlets, including The Grill Room, the Polo Club Lounge, Le Salon, suite service and all banquet, special event and catering facilities. He oversees over 150 employees.

Mr. Adams has worked in food and beverage management for over 10 years. Prior to joining the Windsor Court, he worked for Noble Investments in Atlanta and Raleigh as a Food and Beverage Director for multiple hotels and restaurants. Before that he honed his skills at Chateau Elan Winery and Resort right outside of Atlanta. He has also owned a portion of a farm in Georgia known as Serenity Farms where he harvested silver queen corn that was sold to local restaurants and farmer’s markets.

“Locally grown produce has always been important to my family as both food source as well as economic provider. My family history in Georgia agriculture started with King Cotton and never diminished. I try to preserve some of my heritage and love of the south through my own practices,” he said.

In his free time, Mr. Adams practices urban farming in the historic Treme neighborhood. He harvests seasonal herbs, spices, fruits and vegetables that he uses both for home cooking and sharing with his friends and neighbors. Mr. Adams also sponsors the Museum of the American Cocktail through the Windsor Court Hotel. His profession often translates into a pastime as he is often found brewing his own beer or scouring the city for the next pearl of information regarding the history of cocktail or beer culture in New Orleans.

Mr. Adams can be contacted at 504-596-4623 or Sadams@windsorcourthotel.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.