Mr. Van

Steve Van

President & CEO

Prism Hotels

Steve Van, President & CEO of Prism Hotels, leads Prism to increase the value of clients' hotels. Founded in 1983 Prism works for special servicers, lenders and owners to rapidly reposition and turn around under-performing hotels.

For lender clients whose REO hotels are losing their flag, Prism has created a proprietary “interim” brand called InnPlace. We provide a short term, inexpensive solution with no PIP or termination fees.

Prism has managed repositioned or developed brands that include Hyatt, Omni, Marriott, Hilton, Sheraton, Embassy Suites, Holiday Inn and Radisson, as well as numerous independents.

Mr. Van was the first franchisee for Omni Hotels and for Doubletree Club Hotels and serves on the Doubletree Owners Advisory Board.

Mr. Van is a member of CMSA, MBA and the State Bar of Texas. His undergraduate and legal education was at the University of Texas at Austin. Past professional and civic involvement includes Young Presidents Organization, Director of the Texas Turnpike Authority, Assistant Attorney General of Texas and Director of the Atlantic Treaty Assembly (NATO’s US arm). In December of 2011, he was recognized by Hotel Business Magazine as one of the “People of 2012” in the hospitality industry.

Mr. Van can be contacted at 214-257-1011 or steve.van@prismhotels.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.