Ms. DeOrsey

Kimberly DeOrsey

Spa & Fitness Director

Omphoy Resort

Kimberly DeOrsey spa career began in 1992 as an Intern at PGA National Resort & Spa, one of the pioneer Resort Spa’s in the Country. She worked with the opening-management team for The Spa at PGA National (Palm Beach Gardens, Florida).

Based on her accomplishments and reputation, Ms. DeOrsey was recently recruited as Spa Director for the 2012 US Resort Spa Ranked Number One Best by Condé Nast Traveler Readers, The Spa at The Omphoy in Palm Beach, FL.

Other prior career accomplishments include spa leadership positions at a couple of other prestigious Resorts and Spas across the country:

• Boca Raton Resort and Club, a Waldorf Astoria Resort (Boca Raton, Florida) • The Spa At The Atlantic Hotel ( Ft. Lauderdale, Florida) • The Spa at The Tesoro Club (Port St. Lucie, Florida) • The Spa at International Polo Club (Wellington, Florida) • The Spa at Mar-A-Lago Club (Palm Beach, Florida) • The St. Regis Monarch Beach Resort and Spa (Dana Point, California) • Westin Diplomat Country Club & Spa (Hollywood, Florida) • Nemacolin Woodlands Resort & Spa (Farmington, Pennsylvania)

Ms. DeOrsey is a highly sought after and respected spa director due to her unusual combination of talents and accomplishments. Behind her elegant and stunning, bright-eyed, personable exterior is a deeply caring, intuitive, versatile and visionary spa leader. She is admired for her commitment to integrating cutting-edge holistic treatments into the spa environment, for always putting the guests first, ensuring exceptional guest experiences and repeat clients along with an unrelenting commitment to profitability.

In addition to her hands-on leadership, Ms. DeOrsey has served as consultant to hotel companies. She also served on the Starwood North American Spa Counsel and provided Spa Advisory Task Force efforts for hotel companies.

Ms. DeOrsey is a graduate of Central Michigan University and received a Bachelor of Science Degree is Commercial Recreation and Facility Management, and a Minor in Advertisement. She is a 15-year member of ISPA.

Ms. DeOrsey can be contacted at 561-585-8116 or kdeorsey@omphoy.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.