Ms. Bingham

April Bingham

Spa Director

The Aria Spa at Vail Cascade Resort

As Spa Director of Aria Spa in Vail, April Bingham works with her team of therapists to create a mountain sanctuary guests can visit to naturally restore mind, body and soul balance. She is continuously working with spa retailers and influencers to learn about new treatments, service breakthrough and natural/organic products she can incorporate into Aria Spa to keep the spa at the forefront of industry trends.

A strong believer that spa visits are more than just a treatment, Ms. Bingham has implemented various spa guest programs and initiatives to enhance a guest’s spa experience. Under her direction, Aria Spa has grown to be one of Vail Valley’s premiere spas, most recently ranking 24th on Condé Nast Traveler’s Top 100 Resort Spas – U.S. Mainland.

Ms. Bingham joined Aria Spa in August 2007 and oversees spa operations for the 14-room facility, which includes managing more than 60 associates, retail partnerships, spa promotions and guest relations. Since Aria Spa is located inside Aria Club, which is part of Vail Cascade Resort, Ms. Bingham also works with club and hotel executives to create spa programs, events and promotions for club and hotel guests.

Ms. Bingham can be contacted at 970-476-7111 or abingham@destinationhotels.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.