Mr. Haas

Thomas Haas

Vice President of Food & Beverage

Noble House Hotels & Resorts

As vice president of food and beverage for Noble House Hotels & Resorts, Thomas Haas is responsible for the development, personnel management and financial operations for all Noble House food and beverage venues across the United States.

Previous to his position as vice president, Mr. Haas was appointed the corporate F&B regional director for Noble House Hotels & Resorts in 2006, overseeing food and beverage operations for Western United States properties, including The Edgewater and University Tower Hotel in Seattle, WA; The Portofino Hotel & Yacht Club in Redondo Beach, CA; Paradise Point Resort & Spa in San Diego, CA; and The Inn and Spa at Loretto in Santa Fe, NM. In this position, Mr. Haas was responsible for developing new service training, new bar concepts and refinement of menu content within the western properties.

Before joining Noble House in July 2000, Mr. Haas was the managing director of the Fireman Hospitality Group, one of the largest independent restaurant groups in New York City, and was also managing director FHG’s $18 million grossing Red Eye Grill. He has extensive experience in the hospitality and food and beverage industries, and has held executive level positions at properties ranging from The Peninsula Hotel in Beverly Hills and The Breakers in Palm Beach, to Dom Hotel in Limburg, Germany and The Chesterfield Hotel in Palm Beach.

Mr. Haas also worked in management roles at Montezinos Restaurant in Palm Beach and Hotel du Cap, Eden Rock in Cap d’Antibes, France.

A native of Germany, he began his career with a four-year apprenticeship at some of Europe’s top luxury hotels, including Brenner's Park Hotel in Baden-Baden and the l’Hotel du Roc in Antibe, in the south of France. Fluent in English, German and French, Mr. Haas graduated from the University of Villingen in Germany, German College of Hotel Administration and from Cornell University in New York with degrees in Hospitality Management, Economics and Culinary Arts.

Mr. Haas can be contacted at 425-827-8737 or thaas@noblehousehotels.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.