Mr. Cronin

David Cronin

General Manager

Houston Marriott West Loop

David Cronin came to the Houston Marriott West Loop after 16 years of extensive Food and Beverage experience with Marriott, at both domestic and international locations. He held positions in Catering Sales, Event Management and Event Planning before becoming the Director of Food and Beverage at Marriott’s Harbor Beach Resort and Spa. His successful management of a broad cross-section of hospitality F&B operations, from vacation destinations in Florida and Texas to full service hotels in Illinois and Utah, led to many prestigious awards and national recognition.

In Salt Lake City, Mr. Cronin personally garnered Marriott’s Chairman Circle Achiever Award and Global Leadership Award for Special Events; while the hotel received many awards including Gold Key Award, Best of State Award, and Platinum Choice Award. At Chicago Marriott Downtown, he led the event team to regional acclaim by twice earning Marriott Event Team of the Year and Most Improved Event Customer Satisfaction.

Since taking the reins of the Houston Marriott West Loop as the General Manager, Mr. Cronin received the prestigious Marriott General Manager Mustang Award for outstanding business leadership and led the hotel to awards for Customer Satisfaction Excellence and Guest Impact for 2011, and recognition as the Most Improved Hotel in the Americas.

Mr. Cronin is active in the Houston Area Lodging Association, Children’s Miracle Network, and Houston Business Council. At home, he enjoys reading, spending time with his daughter and is an avid cyclist.

Mr. Cronin can be contacted at 713-624-1520 or david.cronin@marriott.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.