Ms. Brock

Colby Brock

F&B Director and Interior Designer/Project Manager

The Radisson Hotel New Rochelle

Colby Brock obtained a Bachelor of Arts Degree with a double major in Psychology and English from the University of Hartford. She interned for the Radisson Hotel New Rochelle while attending college and began working there full-time in 1999 as restaurant manager. In 2008, while continuing to manage the City Lounge at the Radisson, Ms. Brock pursued a degree in Interior Design form Parsons School of Design in Manhattan. She then joined as a designer for Mojo Stumer Associates, an architectural design firm. One of the projects she worked on was the re-design of the Radisson’s lobby.

In 2011, Ms. Brock returned to the Radisson as the Food and Beverage Director, Interior Designer/Project Manager, with responsibility for overseeing the $2 million renovation program to re-position the hotel as a stylish, contemporary, Manhattan boutique hotel. The scope of the project included upgrades of all 129 guest rooms, the lobby, elevators, hospitality suites and the re-branding of its restaurant which opened on May 15, 2012 as NoMa Social. Everything about the new dining destination reflects Ms. Brock’s design sensibility and understanding of the vital role that F&B plays in enhancing the hotel experience of today’s sophisticated traveler.

To help make NoMa Social feel like a second home for visitors, a ‘library décor’ was created, one that is eclectic, with warm purple and gray colors, yet chic at the same time. The space includes numerous comfortable couches and low cocktail tables that can accommodate a variety of group sizes, as well as more traditional seating. The Mediterranean menu, created by acclaimed executive chef Bill Rosenberg, offers tapas and other small plates that can be shared in surroundings that promote a relaxing and interactive dining experience.

Ms. Brock’s contributions to the Radisson Hotel New Rochelle’s improvements were instrumental in the hotel winning a “Renovation Excellence Award” from the Radisson’s parent company, Carlson, one of the world’s largest hospitality and travel groups.

Ms. Brock is also responsible for the hotel’s floor management, staff training, corporate and social function contracts, menu and promotional creations as well as the hotel’s public relations, marketing, promotion and advertising program.

For the past 16 years, she has been a strong supporter of the Leukemia and Lymphoma Society’s Westchester/Hudson Valley Chapter where she is currently serving as a member of the Board of Trustees. She is married to Mario Gualano.

Ms. Brock can be contacted at 914-576-3700 or colby.brock@radisson.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.