Ms. Taylor

Faith Taylor

Senior Vice President Global Corporate Social Responsibility Officer

Wyndham Worldwide

Faith Taylor currently oversees Wyndham Worldwide Corporate Social Responsibility program’s policies and strategies which include sustainability, philanthropy, wellness, diversity, human rights, ethics and responsible sourcing. The program is implemented across 40 hospitality brands, over 36,000 employees and over 100,000 locations in 100 countries. She has overseen the development of the company’s corporate policies, strategies, reporting and branding initiatives since she started the Wyndham Green program in 2006.

Ms. Taylor is Chair of the Sustainability Working Committee of the World Travel & Tourism Council and Chairwoman of the Board of Directors of the USGBC of New Jersey. She is also a member of the International Tourism Partnership organizations where she has participated in setting industry standards like the Hotel Carbon Metric Initiative and policies.

Wyndham is a recognized corporate leader working with the Clinton Global Initiative and the Obama Better Building Challenge in setting leading programs for the built environment. In 2014 the National Diversity Council named her “One of the Most Powerful Women in the Industry”.

Under her leadership in 2014 Wyndham was ranked as one of the top 50 Greenest Companies in America by Newsweek and in 2014 was recognized by the Dow Jones Sustainability Index as both World and North American leader in the Hotel, Resort and Cruise line sector and in 2014. CDP has recognized Wyndham as a leader in both performance and disclosure.

In 2013, Wyndham Worldwide reduced its carbon emissions by 13% and water is down 16% globally and 25% of its $2.1 Billion supply chain has met the Wyndham Green criteria. Ms. Taylor has experience in P&L management, new business and product development as well as marketing and strategic planning.

Ms. Taylor worked at Wyndham Hotel and Resorts where she was responsible for repositioning the brand through innovation and new product development programs. She also oversaw the repositioning, and marketing for the Ramada International brand.

Ms. Taylor has worked at Avon Inc., Apple Computer and International Home Foods. She has an MBA from Wharton business school and a BA from Stanford University. She is married with two children. She was born in Japan and is of Asian and African American heritage.

Ms. Taylor can be contacted at 973-753-8613 or faith.taylor@wyn.com

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.